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Alt Fuel Branding for Clean Cities Coordinators

This joint presentation with Virginia Clean Cities covers the basic elements of building a recognizable and consistent brand in the #altfuel sector.
by

Birch Studio

on 20 August 2015

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Transcript of Alt Fuel Branding for Clean Cities Coordinators

A
BRANDING
TOOL KIT

source: www.google.com > alt fuel logos
Just do it.
Think different.
I'm lovin' it.
It's the real thing.
It's finger lickin' good!
Fueling clean transportation

MOTTO
source: www.google.com/analytics
Make your point simple
Make your point brief
Make your point interesting
Analyze
Remember what your goals are.
Follow info that measures those goals.
BEFORE AND AFTERS
CONTENT
1. Logo
2. Motto
3. Fonts
4. Colors
5. Margins
6. Grid/Columns
THE PARTS
Branding is you
LOGO
LOGO EVOLUTIONS
Shape impressions
Promote familiarity
Create trust
VALUE OF A BRAND
Pick two
Contrast faces, sizes, weights, colors
COLORS
source: www.font-combinator.com
source: www.boredpanda.com
source: www.colourlovers.com/palettes
The Parts
Assemble
Assemble
Analyze
Subscriptions
Page views
Event turnout
Memberships
Click-throughs
MEASURING
branding • development • data visualization
MARGINS AND SPACING
GOALS
MEASURING
source: facebook.com admin page
THANK YOU
Questions?
David Robinson
david@birchstudio.com
GRID/COLUMNS
FONTS
Full transcript