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MISSION PLAN FOR CLIENTNAME

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by

James Carlson

on 27 January 2016

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Transcript of MISSION PLAN FOR CLIENTNAME

Q1 2016 MISSION PLAN FOR:
American Gene Technologies

Public Relations - 3 Announcements (order TBD):
1) Thompson joining Board of Directors
2) Pauza named Chief Science Officer
3) Baker joining Board of Directors



Social/Digital - ongoing, content due on a rolling basis

Public Relations - 3 Announcements (from following list)
1) Dr. Stuart Baker
2) Jon Otterstatter
3) Army Burn Award
4) Pittsburgh Children’s/PKU

Gene Therapy “Ask Me Anything” (AMA) on Reddit

Social/Digital - ongoing, content due on a rolling basis
Public Relations - 3 Announcements (Extra February + 2 of list)
1) Robert Finizio
2) Jules Musing
3) Georgetown Collaboration
4) Scientific Advisory Board
5) NewCo?

OTHER - TBD

Social - ongoing, content due to Matthews on a rolling basis


January
February
March
MISSION PLAN FOR:
CHABAD LUBAVITCH

CREATE BRAND MAP:
Build visual brand map of the entire Chabad footprint including partner organizations and key stakeholders.

IDENTIFY BENCHMARKS:
Establish key metrics against which to measure success - including program participation, communication channels reach and 50th Anniversary aspirational goal.

PRICE: $1,000
BRAND LENS:
We design the ultimate brand position and lens during a half-day workshop with key stakeholders.

FLIGHT PATH:
We create the strategies and objectives that will foster achievement of benchmark goals and the budget/timeline for achieving the overall mission.

PRICE: $3,500
LAUNCH PLAN:
We develop the tactical communications plan for the period of March 1, 2016 through May 31, 2016 that begins realization of objectives identified in the flight path. Esablishing the clear order or operations and project plan leads to better results, clear expectations, greater transparency and ultimately, more accountability.

PRICE: $500
OUTREACH:
We deploy payloads of marketing, PR, social media, and other outreach tactics to activate your brand lens and tell the stories about Chabad that beg to be shared. Individual tactics and the monthly budget are agreed to during the planning phase.

$TBD
ANALYTICS:
As we execute the communications plan we continually monitor benchmark goals and present quarterly assessments to measure progress to goals transparently.

$TBD
This mission plan is valid until 2/1/2016
DISCOVER
BUILD
BRAND
FLIGHT OPS
CONTROL
DAY 0-30
DAY 31-90 & BEYOND
ONGOING
p
Create awareness of AGT among key audiences to build credibility and set the stage for broader messaging in support of AGT advocacy initiatives.
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