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Transcript of Social Media
Effort The three functions. Publicity
Identity The three steps. Strategize
Engage ok SO, hOW CAN i USE sOCIAL mEDIA? The 3 F's - Freebie for Follow
Disseminate expertise, not just information.
Hold a contest.
Ask questions for research
Links to other relevant content
"Nuggets" Life experience, funny stories, anything outside your industry.
NEVER politics nor religion. Measure! Clicks
Feedback regularly evaluate feedback in a group Analyze! ROI
Referrals Adjust! Agility and Adaptability
Communicate any/every change
Transparency presents Joel Bigham