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Megacities : Rethinking the media narrative

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by

Nico Abbruzzese

on 27 April 2015

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Transcript of Megacities : Rethinking the media narrative

Megacities ::: rethinking the media narrative
Critical Issues
Let there be light
https://socialpolisdotorg.wordpress.com/2013/10/04/2470/
66%
of the world’s population in cities by 2050
HYPER
TASKING
TRANSPORTATION
NUTRITION
OVEREXPOSURE
EXPERIENCE
EXPERIENCE
Brand as Narrative Utility
Food vs Fuel
@nicoabbruzzese
@tarahirebet
Transportation as media
UN DESA Report, July 2014
from 20%
to 70% awareness
15%+ card application
2.2M $ in 'free' media
Full transcript