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Social Media (updated)

A personalised view of how, and why, to integrate social media elements into a new or existing web presence.

Pieter Vorster

on 26 May 2017

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Transcript of Social Media (updated)

It all comes back to your website @
which mean more visitors who:
view your contact information/offer/service (mission statement and/or media releases for non-profit organisations)
can bookmark/share your URI
can tell their social networks about your offer/service/cause
URI - "a Uniform Resource Identifier (URI) is a string of characters used to identify a name or a resource on the Internet."
The Unique Visitors statistic is most accurately measured in two ways with current technology:
by requiring all Visitors to log-in to the site, thereby capturing the identity of each Visitor on each visit, or
by placing a cookie on each Visitor's computer, writing the cookie ID to a database, and checking for the cookie on each Visitor's computer each time they visit.
Unique visitors
who think the sun shines out of your site :)
Social Media elements:



Linked In


Google (maps, groups, etc.)
"Facebook is a social networking website that is operated and privately owned by Facebook, Inc.

Since September 2006, anyone over the age of 13 with a valid e-mail address can become a Facebook user.
Users can:
create profiles with photos, lists of personal interests, contact information and other personal information
add friends & send them messages or update their personal profiles to notify friends about themselves
join networks organized by workplace, school, or college.
create and join interest and fan groups, some of which are maintained by organizations as a means of advertising.

The website currently has more than 400 million active users worldwide..."
Facebook Demographics and Statistics Report 2010
145% Growth in 1 Year!
Unique visitors can convert into Return On Investment...see more at:
"Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Since late 2009, users can follow lists of authors instead of following individual authors. All users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications.

Since its creation in 2006 by Jack Dorsey, Twitter has gained notability and popularity worldwide. It is sometimes described as "SMS of the Internet." The use of Twitter's application programming interface for sending and receiving text messages by other applications often eclipses direct use of Twitter."
According to Twitter today some 50 million tweets are sent a day. Impressive, but what does it mean? Well, tweets in 2009 grew some 1,400%. Traffic to Twitter.com grew around 1,100%, and total sent Tweets went up 1,400%.
"LinkedIn (pronounced /lŋkt.n/) is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of 11 February 2010, LinkedIn had more than 60 million registered users, spanning more than 200 countries and territories worldwide."
LinkedIn saw record traffic in September 2008 with 11.9M unique visitors, up more than 10% from August (10.8M) and a gain of 193% since last year.
"YouTube is a video sharing website on which users can upload and share videos. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and is now operated as a subsidiary of Google. The company uses Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.

Unregistered users can watch the videos, while registered users are permitted to upload an unlimited number of videos. The uploading of videos containing defamation, pornography, copyright violations, and material encouraging criminal conduct is prohibited by YouTube's terms of service. The account profiles of registered users are referred to as "channels"
In 2009 YouTube became the 2nd largest global search engine, after Google!
Google is, and has been, the website with the most hits globally for quite some time. If you don't believe me, go Google it...
Google runs over one million servers in data centers around the world, and processes over one billion search requests and twenty petabytes of user-generated data every day. Google's rapid growth since its incorporation has triggered a chain of products, acquisitions and partnerships beyond the company's core search engine. The company offers online productivity software, such as its Gmail e-mail software, and social networking tools. Google's products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application. More notably, Google created the Android mobile phone operating system. Because of its popularity and numerous products, Alexa lists Google as the Internet's most visited website and BrandZ's most powerful brand in the world.
Need some help with all this new info? Try the "Help" file...

Still need help? Contact us at:
the internet according to Rives...

"A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs."
As of December 2007, blog search engine Technorati was tracking more than 112,000,000 blogs!
Growing Your Ideas to Fruition
(250) 792-2874
so choose your name carefully from:

.com = (commercial) USA OR .ca = Canada OR .org = organisation OR .net = network etc.
~ if possible, get a few domains and secure your online space ~
REMEMBER! Facebook is a friendly place, so appreciate your fans (by sharing the good stuff)
and then let them do the rest...
(Re)tweet the word on the street
Spread the news (posts/tweets)
Use www.vimeo.com for the longer stuff
Learn the ropes & enjoy the Drive!
Start your communications from here
(i.e. press releases and announcements)
Gain improved Google rankings through posts
(i.e. mention relevant keywords in your content)
Appreciate the folks who read your blog
(i.e. special offers/discounts or exclusive news)
Link your blog to a Facebook Fan page
(i.e. use the RSS feed to import posts)
Microsoft who? Google it!
Create a Fan page for your biz/org and a group for your club/team
(FB Fan page is like a 2nd profile)
Open Source - free, inclusive & supported
Create, collaborate & share
Develop your channel & brand ALL your clips
Promote your products / Document your dealings
KEEP IT SHORT & SIMPLE! (5 min max)
This is your online portfolio,
keep it current and correct!
Appreciate your connections & hook them up
Be discreet when you tweet
Appreciate your followers
(@theirname or through groups)
Networking Online
This statistic is relevant to site publishers and advertisers as a measure of a site's true audience size, equivalent to the term "Reach" used in other media.
The number of Total Visits to a site divided by Unique Visitors results in the derived statistic "Average Sessions Per Unique Visitor" which tells a publisher how many times each Unique Visitor came to their site on average in the time frame of the report. Average Sessions Per Unique Visitor is equivalent to "Frequency" used in other media.
A unique visitor is a statistic describing a unit of traffic to a Web site, counting each visitor only once in the time frame of the report.
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