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Mike assesment

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by

Alvaro Boo Gordillo

on 12 September 2014

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Transcript of Mike assesment


Exploration
GOAL!
FRES
CLIMBING THE MOUNTAIN

DESIGN
Mokups
Prototype
Trends and mapping
Takeaways
Briefing
Briefing
Research
Analysis
Strategy
Research
Strategy
Strategy & Analysis
Research
Analysis
Insights
Trend and mapping
Desk research
eHealth and mHealth
research
Technology research
Technological trends an Benchmarking in medical gadget
How might we...
Our main focus
Not so many people in the group, we made very reflective and argument decisions in which everyone was part on
tool: journey maps

Problem: How we act on the future?

Tool: Persona
Barrier: How to Research the future?
Scenario
Tool: Trend mapping.
Mision and vision
Barrier: To many questions to answer
Barrier: very uncertain future
Is the cloud safe?
What tools we have here?
mobihealthnews: Cloud banned for health apps in iOs
What's situation today?
How the future is gonna be?
Key research points:
Data policy
Which data do we share?
personal data settings
UX
ROADMAP
BRAINSTORM
PARTS OF SERVICE
DIGITAL: 2015
PHYSICAL: 2020
Video production
Survey: 62 people
LinkedIn group: fitness and health professionals
Professional research: Doctors, pharmacist, students, nurses, public health profesionals
Barrier: Lot of research, briefing was very broad.
Market research
People research
Opportunities and problems
Future workshop
Understand the future environment and problems/chances
Full transcript