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Central Plains Rec Plex

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Manitoba/Ontario Prezi

on 24 August 2017

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Transcript of Central Plains Rec Plex

We are not trying to create a market for your product.
Advertising
Advertising
We are trying to exploit the market that already exists and direct them to your place of business.
It's what you do when you can't see someone in person.
Advertising
How to Advertise
Why Radio & Online?
C
r
e
a
t
i
v
e
l
y
Frequently
Frequently
Frequently
Frequently
Frequently
Frequently
frequently
frequently
frequently
frequently
Consistently
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office

Radio is always accessible
Wherever You Are...
Radio is There With You!
It's Mobile!
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Broadcast wins the hearts of customers before they're in the market for your product.

Sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them
It's Effective & Personal
Your potential customers spend more time with radio and online than any other type of local media

92% of adults listen to radio an average of 20+ hours per week

CFRY, Country 93, Mix 96 & PortageOnline.com have a personal and local connection with our audience
A Sound Partnership
How did you get here?
Present
Where are you now?
Future
Where are you going?
Past
1 of 3 - 30 second commercial
2 of 3 - 30 second commercial
3 of 3 - 30 second commercial
Marketing Plan
Live Action Broadcast Package:
• 4 Hour Live on Location (3 - 60 second live reports per hour).
• 40 - 30 second commercials to air between 6am- 6pm.
Marketing Plan
Live Action Broadcast Package:
• 4 Hour Live on Location (3-60 second live reports per hour)
• 40 - 30 second commercials to air between 6am- 6pm.
YOUR ADVERTISING OBJECTIVES
Marketing Research
Potential in 'Birthday Party' business - $302,250.00
This represents 4,030 children between the ages of 5-19 within the Portage la Prairie area
Stats Canada shows that there are 19,521 people in the City and the RM of Portage la Prairie
As the title sponsor you will receive:
• 15 Name Mentions on Produced Promos with 10-second liner/ week
• 10 Name Mentions through Jock Talk per week
• Your logo on Sports Star of the Month Nomination Page on MIX blog
Central Plains Rec Centre Sports Star of the Month: Nov 2016 - Oct 2017
• Every month MIX 96 will be finding athletes all over the Central Plains Region who are excelling in the sport with talent and sportsmanship. We will reward them with recognition and great prizes.
Commercial Schedule:
• 3 - 30 second commercials per weekday over a 3 week period.
• Winter Campaign: 45 commercials- January 9 - 27, 2017
• Spring Campaign: 45 commercials- April 3 - 21, 2017
• Fall Campaign: 45 commercials- September 11 - 29, 2017

Commercial Schedule:
• 3 - 30 second commercials per Weekday over a 3 week period.
• Winter Campaign: 45 commercials- January 9 - 27, 2017
• Spring Campaign: 45 commercials- April 3 - 21, 2017
• Fall Campaign: 45 commercials- September 11 - 29, 2017
Be Connected with your
Audience
Be Connected with your
Community
Be Connected with your
Customers

Marketing Summary



Increase Marketshare = Increased Profits For You
Increase Top-of-Mind Awareness for the "Right Now" Customer
Be Known as a "Go-to place for your rec events/parties and fitness facility of choice"
Tell Consumers Why They Should Choose Central Plains Rec Plex instead of the competition

Consistency + Frequency + Message = Marketshare
Country 93, Mix 96 & PortageOnline can help you reach these customers!
Be Known Before You're Needed
offers you an incredible advertising opportunity!
78,000+
Users in the Central Plains Area (and beyond) visit PortageOnline every month!
Here's why:
come back EVERY DAY!
96%
Marketing Plan - PortageOnline
Big Box 2
(max 8 rotations)
HOME PAGE
Stats Canada shows that there are 19,521 people in the City and the RM of Portage la Prairie
This represents 4,030 children between the ages of 5-19 within the Portage la Prairie area
Potential in 'Birthday Party' business - $302,250.00
MARKET RESEARCH
Sports Star of the Month
Audio Clip 1 of 2
Sports Star of the Month
Audio Clip 1 of 2
Sell your services
Generate new customers
Differentiate your business
Educate consumers
Increase your name awareness
Create top-of-mind awareness through a long term strategy
Full transcript