Why Google?
It’s easy to use.
It’s fast.
It’s usable.
It has a nice, simple home page.
It gives me what I want.
It’s accurate and finds results quickly.
It’s focused and does not get too far away from its core value—and that’s search.

Why do I need it?
Out of Yahoo, MSN, AOL and Google, what search engine do you use the most?
What is
Satisfaction 
Feelings 
Perception
Acceptance
Trust
Emotions
Value
User
Experience?
Google
June 2010 
For these reasons and more, Google's brand has an extremely loyal customer base and has become one of the largest global technical companies today because of this perception.
So why do I need it?
Customer Loyalty
What are your challenges today?
What can we do for you?
Because it's one of the easiest and cheapest means to increase:
Increased ROI
Positive Brand Perception
Global Satisfaction
Site is/lacks:
well-developed content
not easy to use or confusing
a cohesive story or flow
ugly and/or displeasing
content that is easy to find
Design
Surveying your customers and stakeholders for what they want and how they think
Inventorying your content to determine what you have, what you need and what you don't
Map your content to create a new usable content hierarchy
Wireframe a better overall site solution
Research
Analyzing  what your customers do onsite and off today to determine what will make their lives easier tomorrow
Creating personas and use cases to ensure goals are being met
Evaluating your current site to find the "small victories" for your customers
around YOUR product
Thanks!
Crystal McDermott
Employee Morale