SEO2.0
What is SEO?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results
SEO Basics
On Page
Off Page
Resources
<meta name "title" content="The most important tag" 

Maintain singular focus for each page

Add / update content on a regualr basis
RELEVANT inbound links

Google SEO guide pdf
www.internetconsultantsgroup.co.uk/googleguide.pdf

Business Link (all past SEO seminars)
www.businesslinkwessex.co.uk

www.seomoz.org
SEO & 
Social Media
The internet is open!

You can't build a wall around your business
There is no place to hide 
What are the Benefits?
www.touchgraph.com/TGGoogleBrowser.html
Before you Start...
Basics first
Create your profiles
Develop a 2.0 mindset!
Be interesting
Build reputation / trust
Remember the 3 E's
Become a platform for your community
Social Networking
Research / join / form groups
Develop pages
Business Networking
Blogging
Content
Microblogging
www.chrisbrogan.com/50-ideas-on-using-twitter-for-business
www.feedforall.com
Video / 
Photo Sharing
Summary
Build your process
Think 'community'
Don't be too commercial
Think long term
Be careful how you tackle SEO 2.0
Thanks for listening

Share your experiences
/ Any Questions?
Make Google Love Your Website
Nick Stocks - Director
Internet Consultants Group
Content
Sharing
Research
Competetive landscape
Your 'Key Phrases'
type: keyword tool into  Google
www.wordtracker.com
Planning
Organise your content
Single focus for each page
Consider different 'types' of content
Think like a search engine spider
Changes in Search
Longer / more focused searches
Search Engine updates

http://www2.sandbox.google.com

Broadening of search results by 'content type'
www.seomoz.org/article/search-ranking-factors
Google still dominates!
20 - 30%
70 - 80%
www.internetconsultantsgroup.co.uk
www.internetconsultantsgroup.co.uk
nick.stocks@internetconsultantsgroup.co.uk