SOCIAL MEDIA
The state of
in 2010
Trends, rants, and 10 predictions 
from Nathan T. Wright / Lava Row
@NathanTWright
male / 33yo / 6'2"
Web designer gets
poor offer for soul
TheAge.com.au May 2002
#SMCOmaha
So...
how did we get here?
Social media is now the most popular
form of online activity... ahead of PORN.
- Hitwise / Experian, September 2009
misserion / flickr
210 years of information
Source: Baekdal.com
1.) The word 'social media'
will soon go away.
2.) Facebook is an
identity company.
Project Titan
Facebook Open Graph
The 'Like' Button
Facebook
Credits
3.) Finance will be the
next industry disrupted
by the Internet.
4.) Newspapers are changing shape. Fast.
5.) "TV" will spread across
many platforms and devices.
6.) Cars and planes will become mobile devices
with amazing social apps.
8.) Twitter will evolve away from a social network into a mainstream publishing platform for media and business.
10.) Location-based networks will add
layers of metadata to IRL situations.
Thank you.
7.) All websites will be social.
sicarr / flickr
Customer service
Public relations
CRM
Crisis communications
Lead generation
Sales / Marketing
Human resources
Talent recruiting
'Social' is inherent to business, and to the Web.
Facebook buys Friendfeed for $50 million
Paul Buchheit
400 million+
(Just a year ago: 175 million)
Only China and India have bigger populations.
Here comes mom...
8 billion minutes, each day
www.myparentsjoinedfacebook.com
$
Peer-to-peer currency exchange
(The distributed Web)
(Search implications)
Is it Whuffie? Gary Vaynerchuk's "thank you" economy?
The "cooling off" period: Engadget and Pantagraph both turned off comments for a bit.
- "Cooling off" period
- Enforce commenting policy
- Staff participation
- Ban anonymity
- The "hopper"
- Detach comments from stories
- Reboot the system
Silicon Prairie / TechCrunch / IowaFlood.com
Twitter tip:
Swing the
Unfollow Hammer
often.
9.) Social CRM is about to become a big industry.
The average person holds down 7-8 different careers in their lifetime,
and currently has 3 email addresses.
glenbowman / flickr
What else should we talk about?
@nathantwright / nathan@lavarow.com / lavarow.com
(BTW, have you tried nathansquare?)