To EduID or not to EduID
the mess is real
What is the risk?
Users Need to Click something...
DO NOTHING
IMPROVE USABILITY, 
NO BRANDING
ADOPT AND USE 
EDUID
ADOPT AND USE ???
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Argument for:
Services are already out there, publishers will refine own interfaces based on user 
feedback, low cost, low effort approach 
Argument against:
Turning users off federated access will eventually impact all federated approaches
Makes interfederation even more difficult
Argument for:
Lots of work can be done to improve
WAYF functions without changing current
branding.  Don't have to get publisher or federation 
buy in.  Each federation is in charge of own needs
Argument against:
We can do this AND branding.  Doesn't solve
initial user 'where to click' problem.
Argument for:
Clear consistent brand that makes sense in the
context we are all working in.  Solves the
'where to click' problem. No better name suggested!
Home for REFEDS marketing
Argument against:
Is 'edu' not inclusive enough?  Difficulties
of getting agreement from the parties.  Who is
responsible for coordinating?  Brand horror!
Arguments for:
Some dissatisfaction with eduID
Arguments against:
No other suggestion has been tabled :-)
Why not wait and let Kantara / NISO / Someone else sort it out?