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Pathos Final Presentation

An affective mapping of the budget debate
by Jacob Miller on 5 May 2011

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Prezi Transcript

A Surplus of Pathos Project: Rhetorical analysis of the affective intensities swarming around the current budget debate. Not your typical affective event. Scope: Institutionalized discourses; specifically Rep. Ryan's Path to Prosperity speech & President Obama's Response Visual & Aural Artifact: the use of charts and graphic displays in Representative Ryan's Path to Prosperity video. Findings: The budget is more than just a budget. It's fundamentally about potentials to affect and be affected. Both Ryan and Obama's rhetoric make affective appeals beyond the spreadsheets and numbers. “This debate over budgets and deficits is about more than just numbers on a page, more than just cutting and spending. It's about the kind of future we want. It's about the kind of country we believe in.” - Obama Theoretical Framework: Massumi's Theory of the Affective Fact and Preemptive Governance Edbauer's Executive Overspill Ahmed's Affective Economies Lauren Berlant's Cruel Optimism Ernst Bloch's Hope for the not-yet Futurity: Cruel Optimism - Berlant Austerity Sacrifice Responsibility Hope as Uncertain Contradiction - Bloch Anticipatory Imaginary - Massumi & Anderson Past, Present, and Future linked in the imaginings of the crisis. The Budget Debate as Affective Event - ontogenetic/self-causing/fetish object Market Influence Defense Spending & Osama Meta-Commentary: Parallel between discipline and asceticism in governance but also in rhetorical etiquette 'Adult Conversation' Crisis - Ahmed Victimization & Shame Baby-boomers and babies yet to be born The link between crises and character Links the present morality to the future The budget debate is envisioned as an intergenerational process that is larger than the sum of its parts. Both sides formulate affective appeals in reference to the temporal inscription of the budget within a value system. "These budget debates are not just about the programs of government; they're also about the purpose of government. This is a future in which we will transform our social safety net into a hammock, which lulls able-bodied people into lives of complacency and dependency." - Rep. Ryan
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