Interdisciplinary Startups
Reykjavik University
@gunniho
Gunnar Holmsteinn
Talk
A quick note about our startup
How is it going
#1
#2
Speed
Expectations
Team
Fun
28th of april 02010
Software in market research
#3
gunnar@clara.is
664.3730
"If I had asked people what they wanted, I would have built a faster horse.”
Henry Ford
Contact me!
@gunniho
gunnar@clara.is
Gunnar Holmsteinn
664.3730
Mass Media
TV Commercial
Radio Spot
Press Ad
Poster
Billboard
Classified Ad
Transit Ad

User Generated Content
Video Blog
Podcasting
Blog
RSS
Rich Media
Craigs List
Viral
Email
Wiki

1
From Mass Media
3
to a conversation
From a message
Have a seat.
How do you feel about
our product.
to you
4
From asking
to listening
Trust:
14%
Trust:
78%
Passive
One-way
Mass-Marketing
Message
Active
Conversation
Narrowcasting
Two-Way
From the audience
2
to involvement.
Personal
Social
Evangelist
Create a profile
Post a comment
Make a donation
Sign up for e-mail/sms
Friend on social Network

Post pictures, videos
Write a blog post
Join a group
Recruit others to donate
Host an event
Create a group
Volume