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LINKEDIN

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by Surya Bala on 12 March 2014

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Transcript of LINKEDIN

How is LinkedIn different?
Professional polish
Build on trust and reputation
Users look for accuracy and veracity
You can't personalize the colors or layout of your profile page or search for "single females, age 25-30" in your area
Who uses LinkedIn?
People looking to stay in touch with former colleagues and classmates
Active job-seekers and job posters
Full-time recruiters and headhunters
Companies, Non-Profits and Governmental Organizations
Prospective and Current Students, Alumni

277 Million users worldwide
The right contact
Potential business partners
LinkedIn recruiter page
Target industry
Internal contacts
Surya
Andrea
Katia

LinkedIn Pulse News
Professional news tailored to you
1. Google
2. Apple
3. Unilever
4. Procter & Gamble
5. Microsoft
6. Facebook
7. Amazon
8. PepsiCo
9. Shell
10. McKinsey & Company
How does LinkedIn make money?
Two basic ways
The site charges users for certain services
LinkedIn Corporate Solutions
Wish list for LinkedIn
Tagging a fellow business or individual in an update, while using LinkedIn as your brand
Answers to questions
Ability for followers to post to your page
Photo albums
LinkedIn updates
Showcase Pages are new, focused brand pages
Talent Updates in ‘Recruiter’
"Who's viewed your profile"
LinkedIn makes China connection
Check-ins
Hitch Me
Your professional dating notebook
Volunteer Market Place
A place for Non-Profits to form interest groups, fundraiser, post for volunteer positions, connect with donors.
What is LinkedIn?
Manage your professional identity
Build and engage with your professional or academic network
Access knowledge, insights and opportunities
LinkedIn Groups
VanHeusen Campaign
Month-long contest in India to pinpoint the “Most Fashionable Professional.” Aimed at 1.5 million users and generated 30,000 individual visits—5,000 of whom actually took the time to log in and nominate 15,000 men and women.
LinkedIn!
LinkedIn Profile
Volkswagen Campaign
Created a competition-based, personalized experience, awarding a prize to the person that had the most complete LinkedIn profile. The beauty of this campaign is that it didn't distract away from the main purpose of LinkedIn but actually encouraged people to use it more.
LinkedIn Financial
LinkedIn valued at $20 billion
Recruiting software is major money maker
Revenue from LinkedIn’s talent solutions business rose 69% from a year ago to $205.1 million
Marketing solutions sales climbed by 36% to $85.6 million
Premium subscription revenue recorded at 68% increase, to reach $73 million.

LinkedIn Education
Guiding life decisions - choosing the right college or finding the first job
LinkedIn Users
Demographics
Top Recruits
Q & A
“Our mission is simple:
connect the world´s professionals to make them more productive and successful
. When you join LinkedIn you get access to people, jobs, news, updates and insights that help you be great at what you do”
Mission
Talent Solutions 55%
Marketing Solutions (ads) 25%
Premium Subscriptions 20 %
How to optimize your LinkedIn profile-Tips from Forbes
First Impression and consistency
Make sure you profile is consistent with who you are in the real world
Your profile is the first impression
Photo
Use a photo to connect with people on an emotional level
Use a professional headshot photo
Do not use a selfie or a vacation photo
Face forward or to the left on photo
Headline
Don’t use current job title as headline
If you do you are interchangeable with anyone else that share your job title
Your headline should be specifically about what you do
Using LinkedIn as a resume
It is not a resume
Your profile shall tell people who you are professionally
Think of it as your personal website
How do you deliver value?

Citigroup
In 2012- realize their brand was not so strong amongst female professionals as male ones
They created a “Connect: Professional Women´s Network”
A network site, powered by Citigroup, where women can discuss working life issues
Aiming to enhance Citigroup´s brand amongst women
Today it has 255,653 members
In terms of brand positioning it has been a success and a good source for feedback and insight

Introduction
• The idea of LinkedIn started in 2002 in the
living room of co-founder Reid Hoffman.
• It was officially launched on May 5, 2003.
• Jeff Weiner is the CEO.
• Company management team consists of
seasoned executives from Yahoo, Google,
Microsoft and TiVo, PayPal and Electronic
Arts.
• Linked in is publicly held
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