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CASE

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by Genevieve Haines on 19 March 2011

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Transcript of CASE

Use social media like a rock star How do alumni associations change when

you don't need an organization to organize? Training + brainstorming (cheerleaders + neophytes) + follow-through Case study 7: Lady Gaga 3. Be gracious 1. Be interesting 2. Care about something Set-up
Developing social media policies
Ensuring consistent branding (look/tone)

Fans
Promoting the pages
Answering questions/concerns/”haters”
Monitoring/removing spam

Updating
Engaging in conversations
Developing or repurposing content
Coordinating with internal partners
Tagging, titling, uploading

Staying up-to-date
Constant learning Show alumni that they are collaborating with other universities and institutions to really produce the best teaching and research possible. -- Katy Gathright, Social Times Kickstarter.com A fundraising platform for creative projects $15,000 How much would you have paid for an event like this? "We always believed that Global Union was about community building, and it's incredibly gratifying to see the Global Union community in action." MINIMAL | industrial design The Dream TikTok+LunaTik $15,000 I heart Apple. 30 days 13,511 backers $941,648 Power of the crowd Ga Gaming Element 31 Only as successful as your network Flickr user theogeo Reporters worldwide
Presses
Delivery Alumni Associations then Centralized databases
Staff
Equipment
Financial/processing payments Newspapers then But now there are so many more ways to organize ourselves and we naturally use those tools to do it.

As Clay Shirky teaches us, we don’t need organizations to organize.

We need tools and maybe support.

That’s what Google, Facebook, and Twitter provide. Should newspapers create such tools?

No. They’re not good at it.

But they should use the tools that exist to help communities organize themselves.

They need to figure out how they add value to that. Now, democratization of tools to connect... ...and tools to organize events and process payments Case study 1: Yale in Hollywood Entertainment industry
Born networker
Uber-wired
Dedicated Yale alum Case study 4: Events Case study 5: Getting ready Flickr user David Boyle How do you find your activists?
How can you support them?
What can you provide that no one else can? Support from Yale

1. Database and contacts
2. Technical support
3. Structure (by-laws)
4. Organizing conferences
5. Promotion
6. Training -- Jeff Jarvis, Buzzmachine.com Not new work, but where your work is going. Who is in charge of email? -- from Jay Dillon, UCLA Alumni Case study 6: Building platforms Department or organization-wide change 310.794.3767
jmaddela@support.ucla.edu
www.modernrockstar.com
@modernrockstar 310.940.8323
ghaines@hainesco.com
www.hainesco.com
@genevievehaines Genevieve Haines Joseph Maddela ...link the tools and maximize their functionality?

...leverage theirs and others' networks?

...engage people in what they alone have access to?

...extend the reach of events? How can alumni associations get ready? Boring Case study 2: Fundraising disrupted Case study 3: Retailing reinvented -- David Ravel, Alverno College The big day How can alumni associations What kind of platforms can alumni associations create/support? Does your organization balance the fun against the boring? (like the Grammy's) A look at how technology will rock your world
Seven case studies + discussion Research Primary: audits, interviews, user experience testing
Secondary: books, blogs, journals, newspapers,
conferences, classes, webinars, events How can crowdfunding tools increase transparency and donors' feelings of "ownership" in our projects?

How can crowdfunding reduce the risk of new projects?
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