18-19: 53%
20-21: 48%
22-24: 41%
When people say they are concerned about privacy, what they really are saying is "I'm concerned about my safety"
And I'm concerned about how I'm perceived
But I don't mind advertising
Challenge Assumptions

Go deep

Tell a compelling story
What is your FAVOURITE ?
Methodology

Invitations to participate in the online surveys and in person interviews were sent to existing Studentawards members (approximately 500,000).
Survey 1: 1012 18 -24 year olds across Canada completed the close ended questions in an average of 15 minutes between November 1 and November 8th, 2010
Interviews: 28 GTA students completed the pre qualification survey between April 4th and April 6th and 23 student where confirmed for interviews April 10th, 2010
Survey 2: 1225 18 -24 year olds across Canada completed the close ended questions in an average of 10 minutes between April 29th - May 4th, 2011

Interviews were between 10 and 15 minutes and were conducted by Maura Hanley.
FACESofCHANGE: Youth
This study was a partnership
between
&
50%
Average Hours/week
TV on a TV:                          6.3
TV on a Computer:             3.1
YouTube or other videos:  3
78%
For a TV show you watch, do you ever go online and:
I go online & view extra video content for a TV show