May 13th 2010
Social Media & Healthcare
a conversation you cannot afford to miss
Nick Dawson - @nickdawson - @BonSecoursRVA
flickr - niznoz
Dinasaurs - 160000000 BCE
flickr - Donnacadh & Lauzy
Stonehenge - 2400 BCE
Beowulf
Gutenburg Bible - 1450
1776
Magna Carta - 1215 CE
What is social media?
= ?
And it is an important conversation...
circulation of the RTD - 161,000
Page views - 8,800
Site Rank - 652,575
A very important conversation
Facebook Members - 400,000,000
Page Views - 3,000,000,000
Site Rank - 2
Average Ad Price - $10,000
Cost to post - $0
Its high impact
Its happening now
Right now for Bon Secours
10 new families to Bon Secours Medical Practices
(Total as of 4/2010 - 35) 
Service recoveries
Community engagement
In  the last 3 weeks...
On their own
Over 600 people have become fans
Mostly employees
All by word of mouth, during "off hours"
65 people watched via streaming video
Questions/Comments from Twitter
Facebook Connect
A social hub
A service center approach
Any ?s
www.nickdawson.net/rmgma
@BonSecoursRVA - @nickdawson
#RMGMA
its a conversation
It is a critical conversation
Good Sharing Blog
Content pipeline with unlimited copacity
Branded presentation
800 views per month
tying it together
improving the patient expirence and the bottom line
EMR
Service
Advocacy
Content
Access
Expertese

It's happening now
when it works
Who
What
When
How
Why
Getting Started
#
Town Square