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Huggies Marketing Wheel

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by Eric Dolan on 29 January 2013

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Transcript of Huggies Marketing Wheel

Social Media Huggies is offering incentives to Moms to engage with them online. TV Copy: 7 Active Spots! Since sunsetting the "Dad Test" campaign in Dec 2012, Huggies has relaunched a series of spots spanning their portfolio. A notable exception--as of Jan 2013--is Snug & Dry. Huggies Marketing Wheel Doubling Down on POX Product Activity New softer outer-cover non-woven, better graphic clarity. Vehicles **BABY--wipes coupon
Print @ Home Snug & Dry $3 Coupon
Rollback @ Walmart
Need to collect more... Product & Commercial Innovation Huggies FY 12/13 New choices across the portfolio for Huggies may signal coming changes to their strategy in NA. Daddy Daycare Hero: Little Movers http://ispot.tv/a/7dkb Mommy Answers Hero: Franchise Pregnant: http://ispot.tv/a/7YpK
Going Too Fast: http://ispot.tv/a/7YrS
Dirty Diapers: http://ispot.tv/a/77Bv Triple Clean Hero: Wipes http://ispot.tv/a/7w6E Home page invite Play the game Get a coupon Wipes Mommy Answers Signs of pregnany
Mom's body changes
Baby development & due date
Ultrasounds & sonograms
Baby names
Maternity style
Baby gear
Baby registry
Baby shower
Preparing the nursery
Hospital 101
Labor & delivery
Welcome home, baby First Flush Hero: Pull-Ups Parade: http://ispot.tv/a/7wfV
Big Kid: http://ispot.tv/a/7d1J Mobile Potty Training Celebration Kit Starting in January, Pull-Ups has made a strong push behind the "First Flush" campaign...with many helpful tools, tips, and resources for parents. Dedicated Web Site Potty Training Stages Heavy promotional activity and an expected UPC change in March 2013. Graphics refresh, removal of teal/green tinted core cover (back to white), added quilted outer cover non-woven, and updated packaging which features a new "Comfort Fit" icon on pack. Baby Shower Planner Potty Training App
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