We asked what kind of groups do you belong to?
18-19: 53%
20-21: 48%
22-24: 41%
Age 18-19: 53%
Age 20-21: 48%
Age 22-24: 41%
When people say they are concerned about privacy, what they really are saying is "I'm concerned about my safety"
Introduction
And I'm concerned about how I'm perceived
But I don't mind advertising
I am passionate about the cause: 24%
I'm required to do it: 23%
Challenge Assumptions

Go deep

Tell a compelling story
Canada 2020
What is your FAVOURITE ?
Methodology

Invitations to participate in the online surveys and in person interviews were sent to existing Studentawards members (approximately 500,000).
Survey 1: 1012 18 -24 year olds across Canada completed the close ended questions in an average of 15 minutes between November 1 and November 8th, 2010
Interviews: 28 GTA students completed the pre qualification survey between April 4th and April 6th and 23 student where confirmed for interviews April 10th, 2010
Survey 2: 1225 18 -24 year olds across Canada completed the close ended questions in an average of 10 minutes between April 29th - May 4th, 2011

Interviews were between 10 and 15 minutes and were conducted by Maura Hanley.
FACESofCHANGE: Youth
This study was a partnership between
www.studentawards.com
&
www.bigreachlearning.com