Carrots, Sticks and Cream Tips on Engaging Academics in Knowledge Transfer Geoff Archer Knowledge Transfer and Commercialisation Manager Teesside University Rewards The challenge is tough! The 4 S's Skills Skills Teesside Experiences It starts at the top A clear signal Expectations Career Progression Enterprise Fellow Enterprise Professor Assistant Dean Enterprise Choices Teaching Research Enterprise / KT Skills Success Story Status ADE Enterprise Fellows KT Champions Enterprise Professor Lots of Support KT Office KT Buddies
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