Cracking the Geek Code: 
10 things to watch to harness your inner GEEK.
We have better toys.
2. Gist.
We embrace technology.
We're smart.
Social Media Strategist
http://www.JavaSTL.com
@JavaSTL
Brad Hogenmiller
We love data.
WEBSITES

-Data
http://www.metricly.com
http://www.gist.com
http://www.oneriot.com
http://www.blippy.com
http://www.wakoopa.com
-Smart
http://www.dropbox.com
http://www.expensify.com
http://pipes.yahoo.com
-Tech
http://www.layar.com
http://www.tagwhat.com
http://www.google.com/mobile/goggles
http://www.prezi.com
-Toys
http://www.boxee.tv
http://www.rainmeter.net
http://www.spotify.com/int/






Old geek.
New geek!
This is what we want
How to classify nerdliness:
1. Metricly
analytics/metrics for your networks
twitter, google, adsense, salesforce 

at a glance contact info
organizes/prioritizes contacts
3. OneRiot
social search
google sneakpeek
4. Blippy
social media meets purchases
share your spending habits
5. Wakoopa
find new tools
see what others like
6. Dropbox
desktop folder = online folder
drag and drop simple
7. Expensify
expense reports that don't suck
quick, simple & inexpensive
8. Yahoo Pipes
data feed tool
future programming
Augmented Reality
9. Layar
AR platform
retail, healthcare, real estate
10. Tagwhat
built by AR powerhouse
platform focus
11. Google Goggles
scan and search
barcodes, places, products
12. RCA Airpower
charge via wifi
spare battery
13. Prezi
I'm using it (duh)
flash based presentations
14. Boxee
evolutionary not revolutionary
internet + TV + social media
plug and play gamechanger
15. Rainmeter
productivity
desktop design
Social Media is not a Bullhorn
@JavaSTL
#MarketSTL
What are we talking about?
changing your mindset
understanding early adopters
becoming progressive thinkers
observing market trends


What aren't we talking about?
selling products
building brands
managing communities
social media
Brad Hogenmiller
Brad@JavaSTL.com
JavaSTL.com
Twitter.com/JavaSTL

Linkedin.com/in/JavaSTL
Facebook.com/JavaSTL