LinkingIn with Social Media
Tuesday, May 18, 2010
Presented by
Ed Mayuga
The St. Louis-based Public Relations Firm
11 Ways to Use 
by Guy Kawasaki
1) Increase your visibility
Add connections
Search results

2) Improve your connectability
Fill out your profile like an executive bio
Include a link as part of your e-mail signature
3) Improve your Google PageRank
Your profile information available for search engines to index
Customize your URL to be your actual name
4) Enhance your search engine results
Promote your blog or website
Set your profile setting to "Full View"
5) Perform blind, 'reverse', and company reference checks 
Allows you to input the company name and the years the person worked to search for references
Good way to get more balanced data
6) Increase the relevancy of your business develpment or job search
Faceted search feature can search for people with similar education and work experience like yours
Increases potential for business development or interview leads
7) Make your prospect meeting or interview go smoother
Find out more about the person you are meeting
Find out schools, places worked, groups, and interests
8) Gauge the health of a company
If you are thinking of investing or working in a sector, find people who have worked for competitors or companies who have failed
Enable you to scrutinize the rate of turnover and whether key people are abandoning ship
10) Track startups
You can see people in your network who are initiating new startups
Perform an advanced search for a range of keywords
Set the 'Sort by' filter to 'Relationship' to see those closest to you first
11) Ask for advice
LinkedIn Answers allows you to broadcast your business-related questions to both your network and the greater LinkedIn network
Examples: "Who's a good, fast, and cheap patent lawyer?" or " What should we pay a VP of Biz Dev?"
Overview of this morning's presentation
Why use social networks anyway?
Creating a conversation with clients using Twitter
Business to Consumer - Using Facebook
Business-to-Business - Using LinkedIn
Next steps...

Business-to-Consumer
Using a Fan Page
Ways CEOs Use LinkedIn
There are over 145,000 CEOs on LinkedIn
Executives from all 500 of the Fortune 500 companies
CEOs have an average of 28 connections
CEOs are getting...
more effective hires
more efficient sales
and better use of their networks
If you are a CEO, here are 7 tasks LinkedIn can help you do better:
1) Help your team
Puts your network to work for your whole team
Your salespeople can tap the power of your network for introductions
Leverage the trust of that connection to build relationships with the customer
2) Manage the demands for your time
If you are asked for a meeting to pitch a service or invited to a speaking engagement:
How do you know if that person or group is relevant to your needs?
LinkedIn can reveal if you know someone in common, gives you a capsule impression, and helps you allocate valuable time
3) Hire smarter
Some of your best hires come from referrals
Use your employee's networks to find more talent
4) Check references with one-click
5) Find and reach experts fast
Tap into when you are looking for a critical skill set
Use advanced search to find a specialist on almost every topic, industry or company
6) Gather competitive intelligence
Contacting former employees of a company is a great way
Using advanced search, uncheck 'Current Companies Only'
7) Gain insight
Use LinkedIn Questions to solicit input
Learn how others approach new markets, revamp processes, and resolve problems
Thank You!
Now it's time for Q&A
1) Pages are public
Most of Facebook is behind a login, but some Fan Pages are not
Can create inbound links to your website
by Dave Rigotti (Freezing Hot)
2) Pages include links
Because pages are public, you can get Facebook link exposure
3) Send "updates to fans"
Send updates whenever you want
Build a database of interested users
Announce new products, promotions etc
4) News feed
When someone joins your Fan Page, it's published in their 'News Feed'
Can lead to others becoming a fan
5) News feed
When someone joins your Fan Page, its published in their 'News Feed'
May prompt others to join as well
6) It's free and easy
Takes just a few minutes
Add information, URL, and upload a logo to start
Demographics of the 'Social Web'
Show of hands: How many of you are golfers?
How many of you have ever created a relationship or closed a deal on the golf course?
I used to play a lot of golf when I was in the pharmaceutical industry, and I wish I would have had social networks back then. Why?
Because I could have found out a great deal about my
clients before I hit the course instead of spending the front 9 trying to figure out what we had in common!
What you should do next...
Top 5 Social Media Tips
for C-Suite Execs
1) Set up a profiles for LinkedIn, a Facebook Fan Page for your company, and create a Twitter handle (even if you don't intend to use it). 
2) For your LinkedIn profile, make it look like Lewis Howes.
3) Figure out who will maintain your social media presence (e.g. you, your assistant, your marketing dept. etc.)
4) Join Groups on LinkedIn and renew long-lost connections that have the potential to bring in business. Share these contacts with your business developers.
5) Create engaging content (i.e. links, updates, announcements) that will be interesting or useful to your network. But don't SELL DIRECTLY!
6) Take 15 minutes every morning to check LinkedIn, Facebook, and Twitter to see if you have any pending requests to connect.
Created by the Awareness Social Marketing Hub
on Mashable | The Social Media Guide
1) Go Where the People Are
Steve Rubel, Edelman Digital SVP
"Its simple math. Execs understand that their time/financial investments need to go where people are spending time, and that's social media."
"CEOs and execs should empower employees to explore social media initiatives and leverage paid and earned media."
2) Invest in People
John Battelle, Federated Media's chairman and CEO
"When sharing information with fans on Facebook or followers on Twitter, don't forget that your job is to add value to these folks' lives."
"Be the kind of person  others want to seek out because each time they interact with you (or your brand), they feel like you've earned their attention and their loyalty."
3) Be a Subject Matter Expert
Guy Kawasaki, Alltop CEO and venture capitalist
Sees social media as a means for execs "To establish yourself as a fascinating subject-matter expert."
"It's all about finding good stories, videos, and blog posts about your subject and providing links to these sources."

4) Make it Personal
Doug Ulman, CEO of LIVESTRONG
"My best advice to you is that you must be transparent. If you use social media to simply push an agenda, a product or a cause you will not realize the true benefits that these tools provide."
"I think that people want to know who you are. What do you do? What makes you tick? Not just hear your marketing agenda. They want to get to know you and you can only engage in that manner if you share some personal information and thoughts."
5) Don't Neglect Internal Social Media
Tim Bray, co-inventor of XML
Have a social media conversation within your company to create cohesiveness.
Why you should use
Twitter can be connected to Facebook and LinkedIn, offering an efficient way to maintain a conversation and update multiple networks...
54% of users are over 35!
Social Media also drives traffic to your website...
What was your grade?
Additional Resources:
For the latest news on Social Media: www.mashable.com
For financial advisors - Financial Industry Regulatory Authority:  www.finra.org

Additional information - Regulatory Notice 10-06
Guidance on Blogs and Social Networking Web Sites: 

http://www.finra.org/Industry/Regulation/Notices/2010/P120760
Social Media Club - St. Louis - www.smcstl.com
Russ Henneberry for SEO/Website design/Internet Marketing:
www.russhenneberry.com