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Youth Outreach - Summer 2013

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by Michael K. Browne on 9 December 2013

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Transcript of Youth Outreach - Summer 2013

City of Minneapolis
Urban Scholars
GOALS
URBAN SCHOLARS
MESSAGING
Inform
Target
Develop
Deliver
Report
messages
services through community engagement
on messaging strategies and results
Wristbands as ice-breaker
"Are you familiar with the Office of Police Conduct Review?"
"Have you ever had an encounter with law enforcement officials? Positive or negative? What are your thoughts on the Minneapolis Police Department?"
"Let me give you this - our contact information is on one side, and the other side has tips for interactions with law enforcement."
Background information
Bookmark
December 10, 2013
Messages developed & tested
Wristbands, bookmarks
Counter-arguments
PROGRESS
NEGATIVE RESPONSES
ST. LOUIS
COUNTER-ARGUMENT
MODEL
ARGUMENT 1
"I worry about retaliation - from police or just people I know."
ARGUMENT 2
"If we didn’t call them, why are they stopping us? We haven't done anything wrong."
ARGUMENT 3
"I feel like police are out to get me, not protect me."
ARGUMENT 4
"I'm afraid they're going to hurt me."
ARGUMENT 5
"No one is going to take a kid's complaint seriously."
Youth have a voice
The only way to address police misconduct is to report complaints
Retaliation is a termination-level offense (Level D)
Concrete reasons as to why their identity may be mistaken for someone who has committed a crime in the neighborhood
"Stop and talk” by police: youth have the right to ask if they are being detained. If law enforcement says no, they should remain courteous but know that they have the right to walk away.
Talk about 2.0 Minneapolis Police Department plan
Emphasize transparency
Explain efforts of re-branding image and rebuilding the trust of the community
Police shooting statistic numbers are most likely lower than civilians realize
Discuss tips for having a positive interaction with police officers
Example: Take your hands out your pockets slowly and do not have anything in your hands to help prevent accidental shooting
All complaints are treated the same regardless of complainant's age
Those under 18 years old must be accompanied by a parent or guardian in order to file a complaint
Partnerships with local organizations
The Office of Police Conduct Review
YOUTH OUTREACH
See the full transcript