Social Media
it's whats up
 
Here's where we've been
realization
what do we do? how do we do it?
consultant
conferences
always learning
getting my hands dirty
development of social media strategy
get everyone involved
implementation

Here's what it isn't
me
one person
It is....
everyone!
What will give us suCcess...
patient focused, not self-serving
conversational
approachable tone
promote crowdsourcing
entice with engagement
listen to what they tell us and react
transparent
how do we Fail?
bad or irrelevant content
no call to action
no promotion
no new content
not adapting
no engagement
no transparency
here's what we're DoinG
Twitter
YouTube
Facebook
Blogs
news blog
community blog
one main one to start out
could, probably will, grow later on
coNtent, ContenT, CONTENT
it's a new day in Marketing
a new way of doing business
must be integrated = no silos
Enter Content Manager
to help lead the charge
content producers must deliver
hiring writers is good but...
Service line experts are an integral piece
eXpectations
blogs, facebook: 1-2 new posts per week.

goal = 8 mth, awesome = 10 mth
twitter: 2 minimum per Day
per Service line mgr
6 total contributing SLM's, 16 posts = 3 ea per mth
manaGeMent
SM Mgr will build and run:
Twitter
Facebook
Community blog
SM Mgr will build, PR will run:
news blog
comments and Posting
Commenting policy for the public will be placed for easy finding by user
Author of post will be responsible for responding to any follow-up a user may require
PR, Web Services and author of post will work in tandem to handle questionable comments
Public will be able to post comments on Facebook, YouTube and blogs
monitoring
PR is using a service called Meltwater
Manual searches in Facebook, blogosphere and Twitter
Development of rating system to gauge sentiment
measurement
on all accounts
detailed analysis at 3, 6, 9 and 12 mth intervals, then every 6 mths
ability to quickly adjust tactics
justify involvement
keeps us on course for success
here's what's Next
continue to monitor where customers are at
podcasts
more service, disease or location-specific blogs
Facebook accts for different audiences
do more with Twitter
social channel for physician referrals
that's whats up
how do we do this?
?
Q. when will this stuff be up and running?
A. as soon as we have content ready