Use Foursquare to power your loyalty program
Facebook Connect, Linked In, and others bring the party to your site
Build and leverage Open APIs
With Great Power Comes Great Responsibility
Decouple dependencies
Watch for upgrades
Look for interoperability
What else? 
Unified through the cloud
Social Unified Through the Cloud
Enabling Social Brands With Cloud 
Services
Working In Real Time
Bring the Social Graph To Your Site
Open API's Drive Traffic In and Out
EU Directive
http://developers.facebook.com/connect.php
Results
Live Conversation
+15-20% time on site for users who engage
+5-15% traffic
Share
2-4% users share
3-10 clicks/share
Single Sign-On
SSO results in 15% increase in registrations
Add 'Facebook Connect
Start a live stream
Post to a profile
Single Sign-on, etc.
Unified Media
Unified Community??
Unified Identify and Social Graph
At Razorfish We Create Experiences That Build Business
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Social Recommendations
http://zite.com/browser/
http://winterolympicsmedals.com/
http://www.informationisbeautiful.net/visualizations/mountains-out-of-molehills/