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Social Media

Governor's Conference August, 2013
by Nicole Miller on 7 August 2013

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Transcript of Social Media

Social Media &TIM
Other Social Media Examples

Social Media
67% of internet users use a social networking site
18 - 24
30 - 49
50 - 64
65+
50%
30%
10%
70%
90%
USE OF SOCIAL MEDIA BY AGE
83%
77%
52%
32%
August 2008
December 2009
100 million
350 million
February 2010
400 million
March 2011
664 million
March 2012
March 2011
350 million
400 million
acebook usage around the world
1.1 billion
835 million
June 2013
67%
of all internet users
use Facebook
Top 10 Visited Sites on the Internet
TWITTER
16% of all internet users
more than 500 million
registered users
adding 300,000
users a day
Wisconsin 511
Traveler Information
#followus

www.web.com

OMG
To control a virtual scene,
responders need to become
a part of the conversation
social media allows
law enforcement
to control their
messages
Social Media Messaging
Incident Information
Public safety messages
Rumor Control
Witnesses may be sharing photos, videos, and
other information from the scene
social media allows
them to share it with
anyone, anywhere in
the world.
First responders have
the tools to manage
their message.
How Victims Use Social Media
During Emergencies

76%
24%
contact friends
to make sure
they're safe
let loved ones know
they're safe
retrieve emergency
information through
Facebook
18%
During disasters, social networks
often replace 911 as the go-to source for help.

1 in 5 contact responders via
social media, websites, or email
45% ask online friends to
contact responders
35% post a request
for help on a
responders Facebook
25% send direct
Twitter messages
1 in 3 expect help within
60 minutes of a post
Effectively Utilizing
Social Media


After the Event
They beat us to it!
Our first posting
Comments will add content to postings, whether incorrect or not
"Event is over" posting
Other agencies use multiple sources
SWAT Call
Effectiveness of Timely Posting
Help (??) from the public
Issue with linking

Let the public police for you
Bank Armed Robbery
41 Causeway and Social Media
Christmas Eve night..........

society of digital omnivores
"Mobile Media"
Non-stop, real-time
80%
of Americans expect
emergency response
agencies to monitor
and respond to social
media platforms.
365
24
7
Transparency. Accountability. Humanity. Approachability.
COMMUNITY
Crucial for media and public relations
Rapid fire, short bursts of communication
Public forum: listen/share/interact
Grouped conversations
Breaking News
Micro-communities vs. Public Pages
Often 1st place searched for updated info
Long-term projects
Clear statement of expectations sent by agency
1,100
An employee of a hospital in Joplin
used Facebook to successfully locate 1,100 missing hospital workers
1,000,000%
Facebook mentions of "Hurricane Sandy"
and "Frankenstorm" increased by 1,000,000%
Top 5 Shared Terms on Facebook
we are ok
power
damage
hope
everyone
is ok
trees
Youtube + Twitter + Facebook
18,000 views in less than 24 hours
Shared by Media + Law Enforcement + Concerned Citizens
Current views (as of 7/31/13): 60,751
Be Prepared, Not Scared
Expectation setting
Delegate communication
Keep calm, cool, collected
Separate fact from fiction
March 17, 2013
Witnesses may be sharing photos, videos and other information from the scene
social media allows them to share it with anyone, anywhere in the world
first responders have the tools to manage their message
the sooner responders can get out
their message...
...the better they can
ensure the truth is
out there.
511 Twitter Accounts
Statewide Account
Twitter Accounts For All 5 Regions
After the Event
Results
Thank You!

nicole.miller@dot.wi.gov
kklein-murphy@boelterlincoln.com
lkollmann@co.winnebago.wi.us
lvendola@co.winnebago.wi.us
virginia.lingham@dot.wi.gov
Managing Incidents and Social Media
WisDOT's Effective Use of Social Media
The Fish
Just launched this summer to provide statewide information
511wi.gov
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