Nashville Symphony Social Media Strategy Diagram 11/2011, updated 5/2012, updated 10/2012. updated 3/2013

Mission Content Strategy Governance Nashville Symphony Social Media Strategy Social Media Mission Statement: Our mission, across all departments, is to engage people around authentic experiences, any way they choose. Content Strategy: no less than one and no more than 3 Facebook Posts per day Monitor and respond within one hour of any post Facebook Twitter no less than 3 and no more than 22 tweets (including responses and RTs a day * monitor and respond within 15 min YouTube new :90 sec videos 2 times a week drive SUBSCRIBERS Location Check-Ins FourSquare & Yelp monitor and follow all check-ins Instagram share photos and like photos - send to Twitter -Tag Location -Use hashtags Tumblr a day in the life at the Schermerhorn Symphony Center as told by the Nashville Symphony musicians and staff goal: one post per department- per day Governance: Managed by Communications All Original Twitter Posts to placed in Hootsuite for scheduling. All links to be ow.ly on account for tracking. 4/2012 Update: all FB posts to be live on FB using IMAGES and ow.ly links 1/2013 Update: FB post may now also be scheduled on Hootsuite. All Tumblr additions added by designated person(s) per department in drafts file first for distribution All YouTube uploads marked Private until scheduled E-Mail Engagement no more than 2 emails a week to any one address turning content into conversation Email Campaigns come out of Marketing with Communication input Education | Food & Beverage |Graphic Design Pinterest and Google + other nonprofit arts organizations share with like minded professionals New Platforms are always going to need to be monitored 6 hours apart Update 3/2013 * more for live special event update: Google+ Hangouts plan for 2013 https://vimeo.com/nashvillesymphony/keystomusiccity Tweet Seats The audience of audience of audiences