The Social Media
Manager
A 2'500 year old job description 
Social Media
=
Democracy
"A form of government in which all citizens have an equal say in the decisions that affect their lives. Ideally, this includes equal participation in the proposal, development and passage of legislation into law."

(Wikipedia)
What was
the first
democracy?
Athens
Facts&Figures
City-state
508 B.C.
Cleisthenes
Stratos = "army, host"
+
Agos  = "leader, chief"
Lead the army
=
Craft & implement strategy, manage campaign and engage
Recruit the soldiers
=
Manage ressources,
train the people
Protect the country
=
Monitor the environment,
prepare the tools,
be ready
Safeguard navigation
=
Secure the life stream
Supervise foreing cities
=
Community Management
Maintain foreing affairs
=
Community building,
Outreach to influencers
Negotiate with enemies
=
Handle crisis situations
Conclusion of contract
=
Internal and external
lead
He understands technology,
but loves people
He possesses intellectual and emotional curiousity
He is thoughtful,
not impulsive or reactive
He thinks out of the box
He is an ensemble player,
not a diva
Where does
strategy
come from?
WHO?
"When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power."

(Mark Zuckerberg)
Strategy
A presentation by Manuel P. Nappo
If yes...
The Social Media Manager
From feudalism to markets
Goldbach Mediarena May 10th 2011
Do we need this
Social-Media
Thing?
WHY?

WHAT?

HOW?

WHO?
WHY?
WHEN?
1291
"Put your Brand here"
NOW

IS

WHEN
A presentation by Manuel P. Nappo
twitter.com/manuelnappo