SONIC's
to imagine
to listen
to tell
to dialogue
by claudio moderini & renzo giusti
explore
to investigate "by designing" the communicative and expressive potential of interactive sonic scenarios
Collecting References
gather references of artistic expressions, projects
installations and even applications that explore the 
music/sound domain
Clustering and Benchmarking
Analyze your findings in light of the aspects that
they contribute to elicit.
Group any functional and technical similarity.
Human beings are 
multi-sensorial entities by nature.
 
Mono-sensoriality is just a product of our culture that highlighted some physiological peculiarities of the different senses. 
On this premise, then, arts have deepened a hiatus between the visual and the aural  dimension.
 
A division which was further reinforced by the historic separation of training paths for the different disciplines. 
Western culture has witnessed a predominance of sight above all other senses.Aural sense, has also been explored and to some extent explioted, yet often in an isolated fashion, emphasizing its symbolic and aesthetic dimensions within the context of artistic expression – ie. music and movie –, but it has been rarely interested by integrated design interventions.
Sound is a pervasive phenomenon, it permeates the environment  inhabited by humans. 
It can be as much an element which is taken for granted,  as it can be purposely designed 
for entertainment, for communication, for alarm, for…

Sound is a crucial “sensorial quality” that plays a key role in shaping the experience 
with interactive objects, spaces and service.
share
create
SONIC’s aims at highlighting the complementarities of visual and aura expressions, looking for a balance between the aesthetic and the productive domains; 
between the theoretical and the experiential.
Sound and music are intended both as aesthetical and communicative experiences.
Emphasis on entertainment and sociability.
Life Soundtrack.
SONIC'stage
Potential areas of application: 

entertainment, spatial navigation and orientation, aesthetical experience, awareness and monitoring, musical experience, music/sound therapy
Define the feasibility with regard to the technological choices, paying attention to the integration between the different media.
feasibility
key values
Point out and highlight the intrinsic values of the proposal from the perspective of the different stakeholders involved: user, client, content providers, promoters, sponsors etc.
concept scenario
Describe the project scenario you developed in a synthetic and clear way. Try to describe it like a system, including description of the supported activity, functionalities of the tools, characteristics of the context, role of the involved actors, type and quality of the content, technological considerations, etc.
motivations and key issues
Try to position the envisioned solutions within the proposed framework, explaining their relevance to the main indicators in the selected work context.
Identify and describe general objectives with reference to the proposed framework as if you were to present them to a potential client/investor
objectives
An aural quest: 
certain sounds are distinctive of an environment. Certain sounds are purposefully chosen and even designed to create the mood, the soundscape of a place. Places can have a distinctive aural identity. Now embark on a journey discovering how different places sound.
understand
Investigate your surroundings. 
Collect evidence of the distinctive “sound” identities of places, buildings, events and even brands. 
Individual traits can be hidden in rhythms, noises, sound patterns and even more in music genres and playlists…
Examine your collections and by matching place with their sound patterns find the commonalities or the artificial mismatches between the ambiance and how it  is being populated with sounds.
Acoustic
Amplifying



Audio
Ear
Echo
Frequency
Harmony
Listening
Melody
Music
Noise
Notation
Performance
Playing
Rhythm
Sound
Soundscape
Speaking
Telling
Voice
Create an audio/visual mash-up. Use the sounds you captured to provide a highlight, an emotional commentary, to render the athmosphere of a certain event context or space.Mix and match together audio samples working out a distinctive sonic language, which draws from the power of spoken word and codified music, yet as for RAP music, attains a new expressive power capable of reaching beyond the simple sum of its parts.
SONIC'scape
Listening to the environment. Using the territory for sedimenting stories and narrations.Favoring active exploration. Fostering new location-based narrations. Innovating storytelling by waving together multiple audio-streams on top of a specific topographic framework.
soundscape
Potential areas of application: 

information sharing, cultural experience, memories and narrations, travelling and tourism guides and orientation, local content and knowledge sharing, audio based fiction (AR), visually impaired, locative gaming, language learning