Should I Add Google+ to my Social Media Diet?
YES
NOT YET
NO
Big Picture
Invite-only
Launched 06/28/11
Added "+1" for the mobile web, September 2011
Real-time search disabled in July 2011

Re-enabled mid-October 2011
Integrated +1 into Google Reader sharing format (October 2011)
"+1" integrated into Google Analytics
06/29/11
40 million
registered users
as of 10/27/11
Open signups for users 18+
began 09/21/11
Hangout feature & public video broadcast
As of October 2011...
800MM Facebook users
40MM Google+ users


Garrett Kuk
Speakeasy Media

Digital Atlanta
November 9, 2011
Growth Timeline
Innovative Features
Reached 10 million users by 07/11/11
Garrett Kuk

Social Media Strategy Partner
Speakeasy Media

www.speakeasymedia.net
@speakeasy_media
@garrettkuk

#DigATL
AWARENESS
CONSIDERATION
PURCHASE
LOYALTY
ADVOCACY
RESEARCH
AWARENESS
platform search
web (Bing) results included
entire web
real-time search
hashtag support
RESEARCH
CONSIDERATION
ADVOCACY
LOYALTY
PURCHASE
opt-in for Circles (self-reported demographics)
40% of users "unlike" a Facebook Page
upon finding desired information
extra hours in the day?
lacks integration across platforms
Google Wallet
your shopping cart
Google Offers
+1 from Google Reader into G+
Ripples feature
web content
relevent result
where are my customers?
video content (YouTube)
peer reviews (Yelp, etc)
G+ content within Google SEO
business website
social search (Google Analytics)
Google Places
Fan Pages
Community Pages
"People talking about this"
Facebook Credits
R.I.P.

Google Wave
Google Buzz

Google Apps users enabled
10/27/11
Business Pages released
11/07/11
Share button & Insights
Facebook web plugin
Parent-child Business Pages
Administrator Structure
Owner
Location 1
Location 2
Location 3
Mgr 1
Mgr 2
Mgr 3
No Google Plus API
(yet)