Innovations @ SMG

augmented reality Motoring Innovations @SMG Your leading authority on all things creative cool, thoughtful, innovative and original The perfect roadtripsoundtrack - How BMW mini turned the car in to a soundtrack Honda has launched “The Super Civic Quest,” an online interactive quest, with 30 unique clues and seven unique pieces of custom content launches on the Honda Civic Facebook page. Players are uniquely rewarded for their clue-solving with Facebook® Credits and Amazon MP3 music downloads Nissan ran a wonderful guerrilla marketing campaign in Dubai in which they targeted other SUV owners and forced them to test drive their new SUV. Once they were inside the new Nissan Patrol, they heard a special message explaining the features of the vehicle and encouraging them to contact the dealership for a real test drive. Europcar found a comical way of convicing people to rent a car VW using mobile to bring press ad to life SAAB building the mobile platform experience into the dash BMW personalisation through the process http://on.ft.com/ktW4zf Music http://bit.ly/lyYvEM ’3 Dreams in Black’ Explores The Evolution Of How We Experience Music Biophilia, Björk's seventh Album for the IPad New Tech Interactive projections Socail media in your shoe kinect fitting room http://tnw.co/iHjCWG art http://www.mymodernmet.com/profiles/blogs/light-painting-on-former lightpainting http://www.cherryflava.com/cherryflava/2011/05/giant-public-pinscreen-thing-reveals-human-truths.html giant pinscreen Digital Press pause play trailer digital life: today and tomorrow Go For It is a fake mobile application who brings back dating in real life social Lady Gaga goes to FarmVille intel - museum of me social annotations mcdonalds pick and play start ups http://dubset.com/#/home Internet radio for DJ mixes make flying social make flying social http://www.planely.com/ Visualize your resume in one-click http://vizualize.me/s9m6p thank you follow @villiersdeboer & smg_london