Dawn Baird
Sensei Learning and Performance
for Legal Island
Tuesday, 16 Mar 2010
"word of mouth"
online
Q: WHAT IS IT?
Twitter:
understanding its networking value
68%   trust peer recommendations
crucial point!
thought I'd share this with you...
my review of this product
just booked onto this workshop
recommend this hotel every time
loved this really useful video
NI social networking tools
320,000
240,000
63,000
76,000
200,000
visits from NI 
IP addresses 
per month
stats: Global Web Index - http://www.globalwebindex.net/
should be there!
93%
status updates
potential collaborator
@senseilp
former colleague
business-related
networking
include link!
how did people land on your site?
are your social networking sites leading people there?
what keywords are being used to land on your site?
are people coming to you from your email marketing campaigns?

who's linking to you?
what path people take when navigating your site?

who's viewing your site? 
(visitors/network properties/network location)
what pages are most popular/not?
what blog posts/news/articles are popular?

how many visitors and when?
how long people are spending on certain pages?


set up an account from
Google.com
"business solutions" link
click "Analytics" link
ask your developer to insert the code on every page of your site
monitor
set up email reports
set up goals/ monitor success of campaigns


would you like to know?
ALL FREE &
RECOMMENDED 
BY THE 
CODE MONKEYS!!
content?
news and events
articles and blogs
regulation/legislation
trends/industry 
developments
show that you are aware of what is going on 
elsewhere in your industry... competitors, customer opinion, 
cost, technology
customers, clients, suppliers, collaborators follow people online who share 
really key useful information, saves them thinking too hard!
Getting a Job in the Recession #3: Jobs Boards
going viral is not simple!

must be universally appealing and niche at the same time!!
your opinion on all of the above
show a bit of personality!
people DO buy from people!
sell/promote
offers/discounts/competitions
promote other twitter users
they will return the favour, they become your loyal online PR people, be nice to them!
share yours and others
comment on others' blogs, they will reciprocate
demonstrates expertise/awareness
snarky?
image credit: http://twitter.com/gapingvoid
minutae
gym/running
Greek yoghurt fixes
bathroom antics
mundane itinerary
weekend pickling
apologies

frequency of content?
2 times per day min
8 times per day max
personal 
v 
professional?
avoid handing over your social media to:



are they aware of your business goals?
are they able to communicate them?
do they actually care about the success of your business?
plan
4. measure
2. evaluate tools
3. implement
1. set goals
@senseilp
info@sensei-winbeforehand.co.uk
www.sensei-winbeforehand.co.uk
dawn baird
seminars & workshops
online coaching
see Services section on website
twitter?
blog?
youtube?
Linked in
facebook
who?
frequency?
content?
widen network?
demonstrate expertise?
sell more products?
sell to different market?
clicks?
visitors?
interaction?
sales?
sensei learning and performance
loyal followers, eg RTers
followers growth rate
how many people you are reaching
location of followers - map
trends
keywords

trending topics 
in columns
:)
+ engagement!
write social media into your marketing/networking policy
78% of online users belong to a social network
engagement
listening + talking =
bad networkers
don't listen
begin by treating Twitter as a listening channel
talk about others 10 times as much as you talk about yourself and your organisation
become a useful resource
@gilchrist_llp
@whatsonni
@lookaly
what you hear if you listen
competitor plans
good stuff
people searching for a solution that you might just sell
"anyone know where I'd get a..?" 
customers trashing your product :O
people trashing your competitors' products - teehee!
nice reviews/recommendations
mentions of your company name/your name
complaints
requests for help with your service
whinging that no-one from the company responded via Twitter
"I'm looking for an illustrator near Lisburn - recommend anyone?"
"anyone know someone who works with wrought iron?"
pricing
free market research/trends
+ who their suppliers/customers are
keeping you up to date
industry development/trends
news/blogs/articles/help
(free) events/sources of funding/tenders
www.tweetdeck.com
filter tweetdeck columns for:
keywords, products, names, companies, websites
set up your own columns,
searches and filters 
in tweetdeck
search columns
find people, businesses...
who's filtering for your company/name on Twitter?  you?
@testms8 and @Greg_Collins are tweeting about Beneden Healthcare Society 
@whatsonni tweets about Legal Island
@sammouldings is already on Twitter
@NRCCollege is on Twitter too; @D91kgc is tweeting about them
@nlbothwell is also on Twitter
Twitter username: 
how you're found 
on Twitter
follow friday: 
people you 
recommend
retweet / RT: 
like FW:
in email
#hashtags: 
keywords to 
help people 
searching for 
stuff
lists: subsets of 
people you follow
bio: add keywords
menus
block and report:
how to deal with 
the morons
this is where you tweet!
this is where you can click to read DMs/Direct Messages (private)
this is where you click to read replies (anything with @username)
home page

tweets in reverse 
chronological order 
from all those i 
follow
profile page displays 
all your own tweets
iPhone or DeskApp
the talking bit!
what do I tweet about?
remember 1:10
the tecchie
the youngster
!
1-2 hours to set up
tricks:
use twitterfeed.com (blogs)
schedule tweets eg. hootsuite.com
email alerts
6-8 hours per week
tweet via mobile device
for all social media efforts combined
supplying a useful resource of info
e.g. if you use Twitter, you can tweet once but share that status update around other social networks such as Linked In and Facebook
use TweetDeck or Hootsuite
measure with analytics
measure with common sense - record it in a spreadsheet!!
link statistics, wherever it was used
?
one tweeted link drove 70 visits to my site by my own efforts
and an additional 30 visits by the efforts of others - RTs