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Visual Images & 5-Second Advocacy

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by Will Coley on 27 June 2013

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Transcript of Visual Images & 5-Second Advocacy

Visual Images & 5-Second Advocacy
Visual Images
Approaches
Thumbnails
Basics & Tips
Rule of
Thirds

Free Tools
Image Sources:
Flickr Creative Commons
Microsoft Office Clip Art Gallery
Awesome Screenshot
The Noun Project
Exercise
Make our own
Text Overlays
from #AcadSouth2
@Favianna
@CultureStrike
@FemiOke
@Upworthy
@AxelwCaballero
@MyCuentame
What do you already know about visual communications?
What would you like to leave the room knowing or to be able to do?

via Beth @Kanter:
You need the ability to do several things with an image
Cropping
Adding Text
Combining Images: Before/after pics
Adjusting Contrast and Tone
Resizing Images
Creating Various File Types: GIFs, JPGs or PNGs.
Store and archive for later use*
Infographics
Text Overlays
Photo-ops
Which have you tried?
Which could you try?
Who has these skills or
can learn these skills in
your organization?
What would the work flow look like?
Samantha Sais for
The New York Times
Obvious stock photographs
Poor quality images of any kind, ie. pixelated, etc
Crowd shots
Bigger than life-size images of faces
Historical subjects
1. Images with story appeal
2. Images which demonstrate
Web Reading Eye-Tracking Study by Nielson & Norman = "F" Reading Pattern
Tor Nørretranders “Bandwidth of our Senses”
Active Awarness =
0.7% of total bandwidth
of our sensory input
will@aquifermedia.com
@willcoley
bit.ly/spin-visual2013
Graphic Design
Graphic Design Help:
Taproot Foundation
CultureStrike
JustSeeds
Infographics:
Infogr.am
Visual.ly
Pikotochart
Editing:
Aviary Facebook App
iPhoto
Windows Live Photo Gallery
PicMonkey
Pixlr
Picassa
Instagram
Make a Meme+
Source: @KISSmetrics
Source: @KISSmetrics
Calculator
Cell phone: 8 mb/s
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