The Creative Campus: The Role of the Academic Entrepreneur

How Creativity and Leadership are the keys to the kingdom of change »
Reata Strickland

The Creative Campus: 
The Role of the 
Academic Entrepreneur
How Creativity and 
Leadership are the
keys to the kingdom 
of change
What’s the problem boss?
Management vs. Leadership
Adaptors vs. Innovators
Kirton
Role of the Adaptor- to “do better within a 
given beauracracy to minimize risk”
Innovators- Doing things differently, 
changing structure 
while considering many ideas
Adaptors are interested in sufficiency, efficiency and group-rule conformity. They  relate closely to the creative loner and the typical  Bureaucrat
Adaptors and Innovators: 
Problem Solving in Teams
An adaptor seeing an innovator
Wile E. Coyote
An innovator seeing an adaptor
How to Succeed
Creative Teams
NEED BOTH
The Creative Process
Mel Rhodes described these 4 categories over 40 years ago:
Press- The physical and psychological climate/environment in which creativity flourishes
Person- The characteristics of a creative person/ personality traits/ cognitive abilities
Product- The creative outcome/ actions or solutions
Process- The process that facilitates creativity/ Creative Problem Solving, Brainstorming, 6 Thinking Hats
John Kotter, Harvard Business Professor
Leadership is a process the function of which is to produce change
Let’s take a look at how leadership traits interact with creativity
Table/ Traits of the Creative Person and the Effective leader
What might this leader look like in action?
A Real Life Example
Falling in love with change
The Creative Campus
5 examples from United States Institutions
Syracuse University - Vision of the Chancellor
The University of the Pacific - Strategic Planning
Ball State University - Immersive learning
Stanford, IDEO, and the D School - Business integration/a new curriculum
Vanderbilt- “The Creative Campus Fellows”
The University of the Pacific
Ball State University
Increasing the Odds
IDEO and the D School at Stanford
The Vision of
David Kelley
Creative press: Designing a psychological and 
physical space with creative problem solving in mind
Vanderbilt University
Creative Campus Fellows

Holistic approach combining important 
curricular ingredients of critical thinking, 

experiential learning, creativity and leadership

over the time span of the baccalaureate degree
Design and purposeful planning
The physical/psychological profile at the Stanford D School
Doris Duke/ Creative Campus Grants
The third paradigm
Hybrid
Some Questions worth asking
?
What are old people good for/harvesting their wisdom/ creativity after 50.
Emory University/Neuroeconomics
The exciting world of how the brain works (TED)
The New PHD: technology and academe 
in the 21rst century/ The 800 pound gorilla
How might we use simulations to facilitate 
creative leadership learning / MIT/CAVES
Understanding Change and Creativity
What are the essentials of building trust ?
Goleman (1998) “the act of innovation is both cognitive and emotional. Coming up with a creative insight is a cognitive act—but realizing its value, nurturing it and following through calls on emotional competencies such as self-confidence, initiative, persistence and the ability to persuade."
How might we foster cultural literacy to facilitate communication ?
How might we reclaim the inspiration of the muses ?
“The Creative Spirit”
Benny Gholson
Integrates existing paradigms to create a new one.
“We cannot wait for great visions from great people, 
for they are in short supply…It is up to us to light
 our own small fires in the darkness.”
- Charles Handy
Dr. Scott Bridges
The University of Alabama
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