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What is Magento?
Transcript of What is Magento?
I help companies increasing
I do this through and
I work a lot with the e-commerce platform
I work at Lets Connect! you can find me as: gxjansen December .............2001............./............2002............./............2003............./............2004............./............2005............./............2006............./............2007............./............2008............./............2009............./............2010............/............2011............/............2012............/............2013............ July - First European Event: Meet Magento - The Netherlands
- Kick-off European Tour January May May Meet Magento - The Netherlands Meet Magento - The Netherlands WHY ARE WE STILL USING THIS osC CRAP?!!?! Hmmm, no, we cannot do that with osCommerce.
No it doesn t do that... No, that neither.... 1.0 August First public Magento Beta release: 0.6 January Magento 0.7 October Magento 0.8 First Dutch translation efforts March June 60 translations (in progress) December Magento 1.3 March Varien becomes Magento Inc. June February Magento 1.4 April 2.0 April $22.5 Million funding March December 5th the idea is born... T-Mobile owns the Magenta color... September First Dutch partner - First mobile theme
- First Dutch Magento shop Free & Paid extensions 3rd party integrations "There's an app for that" 60+ specific Dutch extensions 1700+ 3rd party
extension developers Complementary services (Dutch) (Dutch) Payment Extensions Be at the Core of all e-commerce
Enabling the Worldwide e-commerce Ecosystem Roy Rubin, CEO Yoav Kutner, CTO Competition Cost Functionality & ability to customize Introductions Who am I? Some stats Q2 2013 Magento Answers
twitter.com/ask_magento Community Commercial OSL 3.0
Basic features Commercial License + Costs
Waranties & Indemnification
Extra features Official Dutch Partners Products & Services Similarities Differences Magento Core Features
Open Source Development Model
Magento Ecosystem incl. Magento Connect _____________________________________________ General information Magento
Demo Guido Jansen aka gxjansen Magento Projects Functional Design
Training Costs Before live After live License
Optimization Unique visitors / month
Orders / month
Shop Management FTE
License cost > 1.000
> € 100.000
0.5 - 2.0
€150 - €300
nvt > 50.000
> € 1.000.000
€600 - €2,000
$15,550.- _____________________________ Numbers from average Magento projects Note: Artikelen
Showcase Multi Website
Channel Marketing Promotions and Tools Analytics and Reporting S arch En ine ptimizati n Site Management Catalog Management Catalog & Product Browsing International Support Checkout Shipping Payment Customer Accounts Order Management All Community features + ... Who should start with Magento?* Community versus Commercial _____________________________________________ ___________________________ _________________________ small
< 100k company
> 100k Performance What's Magento NOT? ERP
Holy Grail What makes Magento ? Open Source Development Model
Low Development Cost
Ecosystem December We use osCommerce! Great stuff! We are realy getting the hang of
this open source coding! Cool! Multi-language!!! What is Magento? e-commerce platform Where does it come from? Basics Yearly Dutch Magento event
Next event: This week! meet-magento.nl dutchento.org
twitter.com/dutchento Popular extensions Blog
Affiliates Next... Magento.com
webinars & screencasts
Meet Magento events
official Magento Training
(e)books the number one e-commerce system Q&A Is ......... possible with Magento? How is Magento going to help me with .....? Can I go to the toilet now? Which Magento company fits my profile? Where is the beer? Which version should I use? the number one e-commerce system Do Don't Website LinkedIn Group discussions
Website evaluations Online One backend, multiple shops
A/B/MVT Batch import/export
Several product types Call-center order creation
Split fulfillment Layered navigation
Multiple images Multi lingual
Multi (automated) currency Repeat orders
Order tracking Support for most Payment Providers One-page checkout
Guest checkout Multiple addresses per order
Multiple shipments per order
Free shipping with rules Coupons
(very) flexible pricing rules Google sitemap
Meta information Google Analytics integration
Many reports Pitfalls Underestimating the project
No Magento experience -> delay, bad product
Lack of functional design -> delay, more overhead
Expecting everything is cheap and easy because of 'open source'
Using lot's of extensions Frontend design
Magento configuration 9 Tips Maintain upgradeability (don't touch the core!)
Use proper hosting
Don't use Magento as a CRM/ERP/E-mailmarketing/BI tool
Use a default template as base instead of working from scratch
Use Timeboxing instead of Fixed Price
Don't wait with release untill it's perfect, start learning!
Use extensions for inspiration, but build your own.
Build your Magento network
Consult with Guido Product types Simple
Configurable And if you liked the show, you can place your recommendation on LinkedIn or Twitter :) Bonus: Psychology in e-commmerce Persuasion Techniques* Reciprocity
Commitment and Consistency
Scarcity * The six mentioned here are the six "Weapons of influence" from Robert Cialdini More? gxjansen.com Testing tools 5000+ extensions Note: extension quality *in my opinion, on average (B2C) Februari June eBay buys 100% Magento shares Open Software License (OSL 3.0)
Derivative Works must themselves be licensed under OSL 3.0
Far simpler and less confusing than GPL license Google Search Volume one company will never need more than one Magento installation New These numbers show what we -on average- encounter in daily practice.
Do not look at it the other way around!
For example: if you have > 6.0 FTE, this does not mean in any way you cannot work with Community or Professional Edition... Magento Pricelist as of Q1 2013 1 Year
Add'l Prod License - 1 Year
Add'l Non-Prod License - 1 Year
Peak Demand Server - 1 Year $15,550
$5.545 App Activation
Monthly App Subscribtion
Yearly App Subscribtion
Source code submission $799
$6,995 August Magento CE 1.6, EE 1.11 Intern
Projecten http://gui.do/onmagento Presentation & Resources: Go
Mobile Cognitive Psychologist usability persuasion optimization online sales 300+ Magento Inc. employees
5000+ extensions and growing 100-150 per month
5,000,000 extension downloads
3,000,000+ Magento core downloads
Worldwide partners: 292 solution + 121 industry
Dutch partners: 19 solution + 2 industry
1,450,000+ community members
Number of commercial licenses is not disclosed but "Magento sells more new enterprise class customers in a single month than our Enterprise class competition does in an entire year!" (Magento Inc.) Training
Certification Expert Consulting Group Oktober Februari May Meet Magento - The Netherlands April Gold Support* * Platinum support = +20% Depending on time: Demo Not in todays show: Magento sales pitch
Talk about/ look at code
In-depth processes Yoav leaves Magento e-commerce in the cloud Introduction to Magento
Who uses it?
Why use it?
What can(t) you do with it?
Project pricing & howto In todays show: Vision
Mission Mobile HTML5 Backup & Rollback Multiple Wishlists Customer Group Pricing Add to Cart by SKU European Union VAT-ID Validation Expanded Rule-based Product Relations Auto-generation of Coupon Codes EU Cookie Restriction Captcha Visitor Segmentation Who uses Magento? e-commerce Most Popular e-commerce software (Alexa, Feb 2013) by Tom Robertshaw Top 1M Top 100K May Meet Magento - The Netherlands April Enterprise 1.13
Community 1.8 Shopping Experience
Persistent shopping cart
Minimum advertised price
Full Page Caching
Optimized Indexing Management
Content Staging and Merging
Private sales / Limited catalog access
Rich Merchandizing Suite
Automated E-mail Marketing reminders Layered Navigation Pricing Enhancement Price
$0 - $19 (4 products)
$20 - $39 (34 products)
$40 - $49 (67 products)
$50 - $69 (13 products)
$70 - $89 (2 products) Price
$0 - $31 (24 products)
$32 - $44 (24 products)
$45 - $48 (24 products)
$49 - $60 (24 products)
$60 - $89 (24 products) Equalized price ranges Equalized product counts Performance Default CE vs Default EE
with Tuned Apache + APC source: oggettoweb.com You can achieve similar results with CE by...
tweaking the server(s) (e.g. with Varnish)
using performance enhancing extensions like nitrogento or Light Speed. BUT e.g.: EE beats CE by a landslide