A Twitter Analytics Tale

Once upon a time... In a city that isn't a city ... An idea was born... @PBSinterns In a closet that isn't a closet ... The @PBSintern Neighborhood A Twitter Tale ... And a mission was granted So what's an intern to do? 2. Establish a following Follower Growth 1. Lay a solid foundation Voice & Verbiage Yes No Witty Funny Genuine Likable Clear/Direct Pithy Demeaning Long-winded Business Speak Derogatory Sloppy Grammar Voice & Verbiage Yes Witty Funny Genuine Likable Clear/Direct Pithy No Demeaning Long-winded Business Speak Derogatory Sloppy Grammar Tweetable Topics Yes Office pics Event pics Words of wisdom from superiors Interesting articles/sites for 20-somethings Questions NPR intern banter No Classified secrets Personal updates Anything annoying Too many RTs Best Practices Use #hashtags when possible and relevant Whether positive or negative, reply to conversational tweets Don't use one-size-fits-all phrases – personalize responses Keep voice, tone and frequency of tweets consistent 3. Create goals Goals 1. Reach 300 followers by summer's end 6. Get more famous than Charlie Sheen 2. Respond to every relevant tweet 3. Experiment with various methods of engagement 4. Host a tweet-up 5. Ensure a smooth transition for new interns 3. To the Twitter! Highlights Most RTs Lowlights Response Not Necessary NPR Folks Favorites ... ... ... ... ... Tweet Flops ... ... 4. Analyze & Adjust Additional & Future Goals Metrics Tweet History Hashtags Time 1. Never have a tweetless day 2. Schedule at least 4 tweets for the weekend on Fri 3. Be more consistent with hashtags 4. #FF is your friend, so don't neglect it Thanks to by Brionne Griffin Sources Twitter Business https://business.twitter.com/basics/best-practices/. Mashable http://mashable.com/2009/06/24/twitter-brand-best-practices/ Socialbrite http://www.socialbrite.org/2011/10/03/24-best-practices-for-nonprofits-using-twitter/ Social Media Today http://socialmediatoday.com/fixcourse/642516/5-ways-double-your-twitter-followers-10-minutes-day Twitonomy Twittercounter My Top Tweet by TwitSprout