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What Public Radio Can Teach Nonprofits About Effective Storytelling: Session at #501conf

Nonprofits should aspire to create "driveway moments" with our own compelling content! Session at the 2013 501c3 Conference
by Will Coley on 10 May 2013

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Transcript of What Public Radio Can Teach Nonprofits About Effective Storytelling: Session at #501conf

What Public Radio Can Teach Nonprofits About Effective Storytelling Interview Subject:
Microphone is less intimidating
Measure of confidentiality What's special about audio? Marshal Ganz
"Story of Self" Listener:
Participates with imagination
Intimate (headphones, listen alone)
Easy to multitask while listening Producer:
Eye contact easier
= better interview
Easier to record or edit than video "First Love and 27 Other Firsts"
by Whitney Jones Spoken Audio =
Radio talk shows
Podcasts
Radio stories
"Audio posts"
Audio Slideshows Image from "Radio: An Illustrated Guide"
by Abel & Glass Producing Storytelling Sharing Extras Recording
Equipment Editing [Audio] Location, location, location: Need quiet! Good recording
= Proper mic
placement Audacity (free)
GarageBand (free)
Hindenberg ($95)
ProTools ($700) + Connect as Podcast to iTunes Public Radio Exchange Listening Mobile & Apps $250 Image from "Radio: An Illustrated Guide" by Abel & Glass * Write like
you talk! Big frontier for digital audio = the car.
2/3 of traditional radio listening occurs away from home, much of that in cars.
Increasingly people using cell phones to listen to online-only radio in cars. $100 $150 $40 Total:
$540 bit.ly/501conf-radio Resources: 3 -4 inches
below mouth Get close! What makes a good story? How can you make the best sounding story? How can you get others to listen to your stories? Ira Glass
"This American Life" iPhone & Android App Deadly Stream
of Air **Exercise** "Most powerful testimonial I can provide for non-profits is story of someone
(a character) whose life has been effected by that organization. No talking heads. No scripted bits. But real, raw, emotional tape from a person whose life has been changed." Samantha Broun
Independent Producer,
SoundLight Media SoundCloud Mobile App by Anayansi Diaz-Cortes
@SonicTrace_KCRW Session Prep:
Download & Setup
SoundCloud App* Radio Producers #501conf
@willcoley
@sonictrace_kcrw Audio clip: Entire story in Extras bit.ly/501conf-radioresources airmedia.org
Listen Up LA Vojo.co: New tool for communities without regular access to Internet or "smart phones" * Don't forget to check for confirmation email & click link to setup! (i.e. www.nytimes.com/onein8) I'm most interested in these for nonprofits (Share Pair Exercise: Tell the person next you the story of how you started working in nonprofit sector) Using SoundCloud = Easy-to-share embeddable player + You can measure listens Antoine Jenkins
14-year-old canvasser for
Barack Obama by @WillColey Julian: Tavehua, Los Angeles
& Tavehua, Oaxaca Audio clip: Entire story in Extras Julian by Anyansi Diaz-Cortes (entire story) @willcoley @sonictrace_kcrw #501conf Click on image to listen
See the full transcript