Manufacturing Magic – The Hard Work of Creating an Innovation Culture

Manufacturing Magic – The Hard Work of Creating an Innovation Culture »
Andrew Marshall

Manufacturing 
Magic
Strategy in Focus
Vision in Play
Social Network in Action
Leadership in Innovation
United in Meaning
Innovation remains a strategic priority for the 
majority of companies,  but the number that 
consider it a top priority is falling. 

64% of respondents to Boston Consulting Group's
"Innovation 2009" Survey ranked it a top 3 priority, 
down from 72% in 2006 and 66% in 2007 and 2008.
Chart the Organization Topography in which 
we see beyond the two dimensional organization structure 
to reveal other important dimensions that will influence behavior
Define of Explicit & Tacit Priorities for innovation and
new product efforts to create an meaningful foundation
for expectations-setting and commitment management.
Assess the Critical Success Factors in delivering innovations and new products to market
Conduct Strategic Innovation Mapping to determine how innovation should take advantage of your own best practices
Drive Innovation Process Renovation to take your innovation 
and new product development processes and supporting systems 
to higher levels of performance ( create a virtuous cycle.)
Perform Social Network Analysis to reveal the hidden organization structure by which work currently is performed
Develop a program for Social Network Capital Management to capitalize on the key mavens, connectors and salespeople across your organization
Design Innovation Leadership Labs to create leaders at all levels of the innovation process
Support Coaching for Orienteering to provide behavior modeling and goal-based performance management that will foster continuous innovation performance improvement
Communication = Building Moments / Building Momentum
Drive innovation practices through story-telling, dialogue and making success visible to engage and inspire
Create opportunities to engage by defining actions (quick wins), and pro-actions (“what’s next” thinking) that make participation a fact and not an option
Strategy without tactics is the slowest route to victory. 
Tactics without strategy is the noise before defeat.
- Sun Tzu
If your actions inspire others to dream more, learn more, 
do more and become more, you are a leader.
- John Quincy Adams
Economic progress, in capitalist society, means turmoil.
- Joseph Schumpeter
Plan for robust Strategic Innovation Implementation in which you 
seek to appreciate what you do well (demonstrated best performances), and capitalize on it, so that you can grow beyond your current innovation constraints
The Hard Work of Creating an Innovation Culture
There is not one big cosmic meaning for all, there is only the meaning we each give to our life, an individual meaning, an individual plot, like an individual novel, a book for each person.
- Anaïs Nin
Instruct in the art of Social Orienteering so that those engaged in the innovation process have the skills to navigate the social and political terrain across an organization
A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.
- Rosabeth Moss Kanter
Questions?
Make Mentors Everywhere so that no opportunity to learn is lost
Define the Visible & Hidden Priorities for innovation and new product efforts to create an meaningful foundation for expectations-setting and commitment management.

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