Marketing Yourself 
With Social Media...
Without Being Annoying
Twitter: @researchgoddess
Hashtag: #rgMN
Brand vs. Identity
Identity is what you can control in order to shape the customer (or candidate) perception of your brand. Brand is something that is only in your control by what you contribute via your identity.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
Your brand should guide your thinking and your actions, not the other way  around.

How do you want others to describe you?
Who are you trying to reach via social media?
Why are you trying to reach your audience?
What needs to be done in order for you to reach your objectives?
What social tools will best help you to reach your audience?
Don't put the cart...
...before the horse!
Your Personal Marketing Plan
How to do it right...
#1: Monitor Yourself
http://www.google.com/alerts
http://socialmention.com
http://www.trackur.com
#2: Make Yourself Memorable
How do you want to be known?
Use heavily searched keywords:
http://www.keywordfinder.org
http://google.com/adwords
http://www.wordpot.com
Categorize and tag your blog posts
Comment on other blogs – spreading the love is a great way to be found

Grab up some real estate
http://namechk.com
#3: Give... but give the right things
What are some good "gifts"
to give?
On Facebook
How to be annoying...
In General
Photo by James Duncan Davidson / O'Reilly Media
Not every online space is a job board... 
mix up your messages.

On Twitter
On Your Blog
Do you have any original content?
Do you steal others' posts?
Do you add any value to article reviews?
On Email
courtesy of www.theoatmeal.com
What is your brand?
Dr. Malcolm says...
Just because you can,
doesn't mean you should.
Who am I?
Email: amybeth@researchgoddess.com
latest searches leading people to my blog