Marketing Yourself With Social Media... Without Being Annoying

Marketing Yourself With Social Media... Without Being Annoying Twitter: @researchgoddess Hashtag: #rgMN Brand vs. Identity Identity is what you can control in order to shape the customer (or candidate) perception of your brand. Brand is something that is only in your control by what you contribute via your identity. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. Your brand should guide your thinking and your actions, not the other way around. How do you want others to describe you? Who are you trying to reach via social media? Why are you trying to reach your audience? What needs to be done in order for you to reach your objectives? What social tools will best help you to reach your audience? Don't put the cart... ...before the horse! Your Personal Marketing Plan How to do it right... #1: Monitor Yourself http://www.google.com/alerts http://socialmention.com http://www.trackur.com #2: Make Yourself Memorable How do you want to be known? Use heavily searched keywords: http://www.keywordfinder.org http://google.com/adwords http://www.wordpot.com Categorize and tag your blog posts Comment on other blogs – spreading the love is a great way to be found Grab up some real estate http://namechk.com #3: Give... but give the right things What are some good "gifts" to give? On Facebook How to be annoying... In General Photo by James Duncan Davidson / O'Reilly Media Not every online space is a job board... mix up your messages. On Twitter On Your Blog Do you have any original content? Do you steal others' posts? Do you add any value to article reviews? On Email courtesy of www.theoatmeal.com What is your brand? Dr. Malcolm says... Just because you can, doesn't mean you should. Who am I? Email: amybeth@researchgoddess.com latest searches leading people to my blog