10 Super-Magical Innovations in Product Design

Ebbinghaus Forgetting Curve Realistic @trappermarkelz trapper@meyouhealth.com About what we ask you to know and do... Convenient To factor into a time-impoverished life... Immediate Provide a positive experience in the first moment... Genuine It is your information. You put it in for you. Explore Spacing Effect From "Gamestorming" by Dave Gray Humans more easily remember things when they are exposed a few times over a long period of time vs. repeatedly in a short period time. Adherence thinking Engagement thinking Games make it ok to be social. Comfort Predictability Trust - - This refers to how humans more easily remember things when they are exposed a few times over a long period of time vs. repeatedly in a short period time. Thank you! Reminder email at 4pm. Click the DONE button when ready. Share how you did it & support your friends. Get your well-being score and track it over time. Invite anyone to join you on your journey. You receive an email at 7AM (or SMS) Can we build the social-graph of well-being? Groups of unhealthy people Groups of healthy people Groups of both healthy and unhealthy people Significant degredation in response. Interactions = Value Ideally you are down here! Is your product in here? The $144M Buttons What open social looks like! "Networks amplify what they are seeded with." - Nicholas Christakis (what I am told to do) (what I choose to do) Tips jumped from average $10 to average $22 POKE! Open social thinking Shift your thinking from adherence to engagement Ask people to do realistic convenient, genuine things with immediate positive feedback Optimize for social interactions with gamificiation Focus on the journey Use Fulfillment Mechanics Use appointments Remind to remember Provide clear choices instead of options Be easier to keep using than stop using 10 super magical innovations Check us out dailychallenge.com Principal Investigator Josée Poirier, PhD Co-Investigator Nathan K. Cobb, MD Independent IRB Approved Protocol DC-EFF-2012 NIH ClinicalTrials.gov Registery ID NCT01586949 Random Controlled Clinical Trial Does engagement = outcomes? Launched April 25th, 2012 How it works... Here is where I think we are July 2011 Make the experience matter This is me bringing an appointment dynamic to a desert island... We email people every day at 7am! 1 Make your programs "open social" 2 Shift your thinking from adherence to engagement. 3 Ask people to do realistic, convenient, genuine things with immediate positive feedback. 4 Optimize for social interaction with gamification. 5 Focus on the journey. 7 Use appointments! (and sometimes 4pm) 8 Remind so that they remember. 9 Provide clear choices, not freedom. 6 Use Fulfillment Mechanics 10 Be easier to use than stop using. Shift the curve to improve well-being Interactions power outcomes 6 Million Challenges complete 3 Million Stories posted 5 Million Replies to those stories 25 Million Smiles of support RIT CHICAGO HOMER, AK BOSTON Behavior Change Gamification Social Network Science super-magical INNOVATIONS in product design 10 open social thinking adherence to engagement realistic convenient immediate genuine optimize for social with gamification focus on the journey use appointments learn the art of small talk choice architecture remind be easier to keep using than stop using What do we get with all this engagement? Made for 10 super-magical innovations in product design While playing, people want to... Achieve Socialize Compete Cooperate ...learn, discover ...progress, advance ...share, bond, compare ...win, dominate others ...be a part of something From Richard Bartle on Gamer Psychology From MDA: A Formal Approach to Game Design and Game Research By Robin Hunicke, Marc LeBlanc, Robert Zubek