Sprint adds 1.1M new subscribers in Q1 - best in 5 yrs
Receives JD Power customer service champion award
Black Friday last year -
mobile ecommerce sales
1% (2009) to 5.6% (2010)
Worldwide Mobile Phone
Market grew 20% in Q1
371.8M units sold
Smartphones driving growth
Welcome to 
eCommerce A2 -
 
Mobile eCommerce 
(mCommerce)
My Background
March 2011 Nielson data:
Mobile consumers who own
smartphone:
37% Android
27% iOS
22% Blackberry
1998: Web2URadio
In between: ecommerce, 
web, social, more mobile...

Lately...
Groups:
Mobile Monday Michigan
eCommerce Ann Arbor
Social Media Club
Biz:
Arbor Scientific
Molo Card
MemClip
Other stealth...
Mobile Commerce
Ability to conduct commerce
using a mobile device.
Man has that changed
in past four years!
October 2010 vs 2011 -
Mobile as a % of ecommerce:

a) 0% & 1%

b) 1% & 3%

c) 2% & 5%

d) 3% & 10%

10%
The boat is leaving port!
eCommerce used to compete on cyber-monday
Now mobile has become a way to compete directly on Black Friday
Inflection Point?
GET SERIOUS
15%, 20%, 25%?
1997
Coco-Cola Installs 2 SMS enabled
Vending machines in Helsinki...
& Mobile Commerce 
was born.
Fast Forward
10 years...
Jan 7, 2007
www.youtube.com/watch?v=CdCrQpCG-3s&t=2m20s
Since then, mCommerce has boomed.  



Mobile growing faster Net in 90's
mCommerce grows with it.
Analysts predict that by 2015, $119B worth of goods and services will be purchased via a mobile phone*.
Most Popular Topic:
The Mobile 
Storefront -
Michael Allinger
senior ecommerce technical manager and architect 
both ecommerce platform providers as well as retailers
Recently helped develop and oversaw the implementation of a mobile strategy for a multi-brand retail company - included both a mobile optimized web site and multiple mobile applications.  
1997
2012
2007
*ABI Research
Web storefront is the starting
place for most businesses.

But I beleive the real potential of mobile is that it goes beyond the web storefront.
Rightly so!
Examples?
Key feature of mCommerce:
User not chained to desktop
AND - we know where your
are...
Areas of Interest
#1 - IN STORE
#4 - MOBILE TICKETING
#6 - MOBILE PURCHASES
#5 - MOBILE APPS
#3 - MOBILE LOYALTY
#7 - CONTENT PURCHASES
#9 - FUTURE TBD
#8 - QR CODES
Deal Savant in Ann Arbor
Marketing channel
Be smart about it!
Michael Allinger
180 degree turn - All hail the brick's n Mortar!
People are still tactile - 
stores are becoming a battle ground
#2 - LOCATION
Points just for dropping by...
Mobile vouchers, coupons, loyalty cards.
Loyalty is getting redefined with mobile b/c: Real-time, Location aware



Molocard - 10%+ usage on daily basis, 
Instant communications, offer deals in real time, customized messaging
How many use mobile airline tickets?
Just the beginning...
Benefits over "real" ticket:
dynamically change ticket - ex. upgrades
Give out extra deals
Give partner deals
Mix with location based applications

Creates a proprietary marketing
channel between just you and
your customer...

Go for it!
But have the budget.
Sales channel vs marketing?


   
             Catalog Spree & Arbor Scientific - 6% boost...
Today's Topic: