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Pictures, Pornos and Pop

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by Breanna English on 2 May 2011

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Transcript of Pictures, Pornos and Pop

1950 1970 1990 2011 Young children are especially vulnerable to the teachings of media because they don't have the critical capacity necessary to distinguish between fantasy and reality, to identify persuasive intent, or to understand irony and disreguard stereotypes. Mass media uses stereotypical characters to make it easy for the audience to identify the good guys or girls and the bad guys or girls Advertising has a powerful effect that goes well beyond the purpose of selling products to consumers, such as depictions that evoke stereotypes Sex roles involve cultural expectations, such as that men will seek achievement and dominance, and that women will be compliant and supportive. Femininity is associated with traits such as emotionality, prudence, cooperation, a communal sense and compliance. Masculinity tends to be associated with such traits as rationality, efficiency, competition, individualism, and ruthlessness. Females in television advertisements are protrayed typically younger than their male counterparts, and somewhat less intelligent, and are tied to their home and family. Not often seen as a product spokesperson, but if she does, her authority is from the fact that she has used the product adn not form any inherent credibility or authority. TV does not reflect observable demographic realities, although it may reflect the current distribution of power, and the values of those who hold it On TV, 'good' women are present as submissive, sensitive and domesticated; 'bad' women are rebellious, independent, and selfish; the 'dream-girl' stereotype is gentle, demure, sensitive, submissive, non-competitive, sweet-natured, and dependent. Female artists lyrics typically describe difficult choices, romantic relationships, abusive situations, and destructive relationships. Music videos have the capability of promoting sexuality and aggression primarily among teens and young adults. In music videos, the viewer hears explicit lyrics along with the portrayal of images and motion pictures with a sexual theme in it. Most of the time, hip hop and R&B videos contain the most graphic and explicit showing of girls or women depicted as sex objects by men. Hard rock and metal, commonlyshow violence and aggression. Sex is always the most popular theme in almost all types of music genres that are regularly list in the top of music video charts and channels Research shows that recurrent viewing of music videos is directly linked to the risk of increasing beliefs of sexual stereotypes Typically gays are symbols of what masculinity should not involve. There has been an increasing tendency to feature token gay stereotypes on TV, though they are rarely shown enjoying happy lives. Soap operas define women in relation to a concern with the family. In sitcoms and soaps that men may sometimes be seen as caring, loving, and expressive rather than dominating and authoritative. By the age of 6, it seems that most children develop clearcut stereotypes about what the sexes can or cannot do. Up to around the age of 4, children learn to use gender as a way of discriminating between people. During the ages of 4-7, the child's sense of gender becomes well established, though somewhat rigidly stereotyped. Around 7-12, children develop sex-typed preferences for differing types of TV programmes. During the adolescence, TV may be of the greatest influence because gender plays a key part in social life All viewers have several options regarding gender images: to accept them, to disregard them, to interpret them in their own way, and to reject them. The male hero tends to be physically strong, aggressive, assertive, takes the initiative, independent, competitive, and ambitious. TV and film heroes represent goodness, power, control, confidence, competence, and success.
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