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Clicktivism Talk at 6 Billion Ways

How does positive social change happen? And what's the internet got to do with it?
by Kevin Gillan on 27 January 2012

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Transcript of Clicktivism Talk at 6 Billion Ways

How does positive social change happen? a simple model social context: stucture + culture opportunities, e.g. divided elites, events, key ideas constraints, e.g. repression, dominant ideologies, media bias can be changed through: pressure + discourse pressure + social change? discourse outcome depends partly on... persuasion, delegitimation electoral pressure, strikes, disorder system And what's the internet got to do with it? Ideas + networks + resources the broadcast model one-way messages low trust personal communication two-way messages high trust network communication Relevance of the internet?
Particularly useful through rapid spread of new ideas and practical information via networks. E.g. TV, posters, many websites E.g. talking to your neighbour multi directional;
(usually) high trust rapid spread of information to diverse groups
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