New Business Models for News
City University of New York Graduate School of Journalism
Goals
Top-25 market
Post-paper

Photo: Flickr/Sleeping Sun
Ecosystem
Hyperlocal
New news organization
Framework
Publicly supported . . .
In the beginning was the word.
And the word was....
State of hyperlocal
Number surveyed: 
Market size: (range)
Audience size: (range)
PPV: (range)
Annual revenue: (range/ave?)
Staffing

Improve ad products & services sold
Local networks
Metro network
E-commerce
Other 
Hyperlocal business
spreadsheet
here
Staff: TK edit, TK sales, + TK
Audience: 
PPV:
CPMs
Assumptions
Reporting: metro-wide, beat, investigative
Curation of network
Collaboration with network
Journalistic training
Tasks
Other rev streams: 
National
etc.
Optimizing
spreadsheet
here
NNO business
Tasks
Framework business
spreadsheet
here
Enable metro network
Enable local networks
Some metro sale
Coordinate national advertising
Enable e-commerce
Train local sites: the cookbook
Technology platforms
Collaboration platforms
Lines of business
Share of advertising sold
Fees from networks
Fees for ad serving & tech
Share of e-commerce
Training?

Revenue opportunities
opp1
2
3
4
5

opp6
7
8
9
10

Potential structure
NFP news org (a la San Diego, MinnPost)
NPR/PBS David Fanning proposal
NFP adjunct to news org (a la Huffington Post)
Independent efforts (Spot.US)
Invetigative: how much staff
Statehouse: how much staff
Collaborative, crowdsource project: staff & resource
Potential uses
NPR/PBS news: $
SanDiego, etc. experirence
Spot.US experience
Local foundations: % we propose
Total: $TK
Potential dollars
Also 
Transparency
Volunteerism
National networks
Vertical interest networks
B-to-B's role
Slide about scale
Staff comparison
Audience comparison
Cost comparison
Revenue comparison

Next
Specific experience
Questions
New ideas
Needs
Priorities

Polishes models & continues discussion
Works on more models, e.g., national, international
Shares best practices
Holds events
  
Experiment, build
Share best practices
What else
Technolgy
Standards
Research/analysis
Means to share best practices
More models
And...
 
Hyperlocal
Optimizing hyperlocal
Publicly supported 
journalism
Framework
New News Organization
Specific
Sustainable
Open
Assumptions
At Aspen
After Aspen: CUNY
After Aspen: You
Needs