Culture
Front door Content
Relationship
Action
Relational Content
everyone not following christ
Content that exists outside the 
context of a relationship
Mutual consumption
of content
Content that exists within
the context of relationship
acting on content
The Good, the Bad & the Ugly
Guilty Parties:
Matt Knisely // @mattknisely
Justin Wise // @justinwise
Vince Marotte // @m_vince