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Social Media Case "Save as WWF"

non-profit campaign "Save as WWF" as a Social Media case; reaching blogs; surviving trolls My work for it: November/December 2010 for the PR agency Dederichs, Reinecke & Partner, doing Social Media.
by Romy Mlinzk on 9 May 2011

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Transcript of Social Media Case "Save as WWF"

Social Media Case "Save as WWF" Was ist "Save as WWF"?
Warum ist es ein Social Media Case?
Blogs
Trolle
Diskussion
Agentur: Jung von Matt/next
PR-Agentur: Dederichs, Reinecke & Partner 2011: Jahr des Baumes Was ist "Save as WWF"? Warum ist es ein Social Media Case? Ist doch ein Dateiformat?! Website im Mittelpunkt Download Background Infos englische Version Link zu Facebook Sharing Optionen Buttons für die eigene Website Blogs meisten Besuche der Website aus:
USA
Deutschland
Frankreich
UK & Northern Ireland
Italien
Brasilien spiegelt sich in Blogs/Presse wieder Trolle Die Werber liebten die Kampagne. Doch wo Licht ist, ist auch Schatten. ...und damit auch negative Kommentare und Trolle. darüber hinaus berichteten u.a. auch t3n, Chip, Spreeblick, lifehacker.com, guardian Mein Lieblingstroll. ;) Diskussion Vielen Dank für die Aufmerksamkeit. @snoopsmaus
facebook.com/romymlinzk
xing.com/profile/romy_mlinzk
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