From a Small Business Perspective
Cloud Computing
The Traditional Approach
Keeping all your files organised, accessible and
backed up requires a server

Most small businesses
buy a small server.
Small is Expensive
A typical small business server costs £5,000 - £10,000 including the software, plus:
Maintenance
Admin
Power
Upgrades

All this yields a Total Cost of Ownership (TCO) of around £1000.00 per user
Small is Less Reliable
Low-end servers lack the resilience of the higher-grade models used by big
business.
Enterprise-class systems have:
Redundant disks
Redundant cooling
Redundant power supplies
Whole-server redundancy (clustering)
Failover on networking & firewalls

Small is High-Risk
Just one server is a high-risk strategy:
Recovery time in event of hardware failure can be several days
"All your eggs in one basket"
Small is Inflexible
Server stuck in the office, where remote access is difficult and insecure.
... not to mention the requirement for an office!
Enter the cloud...
Little or no CapEx cost

Big, reliable systems

Minimal Maintenance

No disaster recovery worries

Highly flexible access
What is the Cloud?
It's a traditional representation of the Internet...
The Internet is a network of networks...
You don't have to know what goes on in the 'cloud'
So what's changed?
Now the Internet contains processing power and storage
...which can do the jobs a server used to do!
So....
You can buy software, storage and processing 'as a service'.

You only buy what you use.

You can connect to it from anywhere!
Time to Break Free
Freedom of Location
Freedom of Capability
Access all your applications - not just your e-mail - from anywhere
Unlimited Storage

Unlimited Users

Scale up or scale down rapidly
with users and their requirements
Concerns & Objections
Data Security
Provider Independence
Recoverability
Flexibility
Who's storing your data?

Who can see it?

Where is it located?

What about compliance?
What if...
Flood?
Acts of God?
Host ceases trading?
Data Corruption?
Malicious users?
Does the contract provide for disaster recovery?

Does it give

Full description of Disaster Planning
Timescales
Costs

Insurance?
How easy is it to change provider?

Is the software proprietary or can data be extracted in a useful form?

How long does data extraction take?
Does a provider limit your choice of software?

Are there limits on the size to which you can grow?

Is there support for future forms of access - e.g. smartphones, tablet computers?
Key Components
Virtualisation
High-speed Internet
Software as a Service
Software and hardware divorced:
One physical server can host many virtual servers

One virtual server can span several physical servers
Access to online systems fast enough for general office use
Mobile broadband provides acceptable
speeds everywhere
Ordinary software licenses come at a large up-front cost

Subscription licenses make smaller, regular payments possible
Utility Computing
Grid Computing
Remote Access
Cloud
Computing
Know your provider!
Get yourself the solution
you need.

Take part in the planning

Get a technical demonstration for proof of concept

Ask the questions

Check the contract
               on the Cloud
Objectives
Relieve customers of the burden of high capital expense for servers

Translate our small business attitude to hosted services

Provide familiar Microsoft software in a hosted environment

Improve customers' data protection & disaster recovery

Streamline support and maintenance
Better than Cloud Computing!
Down with CapEx!
No CapEx requirement for servers - low up-front costs.
Small Business Attitude
Addressing our own core market - 5 to 20 users

Providing a bespoke, planned and implemented service customer by customer,
not just 'use of the service'

Providing top quality, timely support via our highly-rated engineers
Familiarity & Compatibility
Absolutely standard Microsoft Windows and Microsoft Office

Latest versions of all software on demand

Microsoft Partner & Hosting Community Member


Security at all Levels
Secure datacentre with 24-hour security and monitoring

Enterprise-class secure network architecture

Enterprise-grade firewalls with comprehensive gateway security

Secure, encrypted access for all users

Two-factor authentication

Comprehensive update programme

Spam filtering & Anti-Virus

SonicWALL Approved Partner Status
Disasters Recovered
Offsite backup of all customer data via SonicWALL Continuous Data Protection

Local bare-metal backup permits near-immediate restoration

Fully redundant equipment resilient to component failure

Constant monitoring for early warning & disaster aversion

24-hour on-call server, cooling and network maintenance teams
Streamlined Support
Maintenance of server included in monthly costs

User support provided within a simple monthly contract

4-hour response with 8-hour fix / escalation promise

95% of calls responded to within 30 minutes

Fully transparent online management system
You can do all that?
We know and love small businesses
YES.
We've been investing in our hosting architecture for well over a year
We've got enterprise-level experience in high-pressure, availability-critical environments
We enjoy partnerships with hardware & software vendors
We've already got customers using our hosted services
How much does it cost?
From £60 per user per month including Microsoft Office

Data storage, with backup: £1 per GB per month!

Discounts for 12-month or 36-month terms

~45% discount for Academic & Charity users
Oh yes...
... its a very green solution too!
Virtual servers consume far less energy overall than physical servers. 

Each blade server in our system uses 40% less power than its full-size equivalent.

With aggregated cooling, networking and security applicances, even more energy is saved.

Centralised management and maintenance reduce engineer journeys, saving fuel as well as time.

We hope to introduce a carbon-neutral option in late 2009
More Information
Visit
http://www.phillipsonkennedy.com/hosted
E-mail
hosting@phillipsonkennedy.com
Or call
08700 500 031