My 3-year-old daughter is my usability expert

UF Web Administration's "Spring of Web 2009"

My 3-year-old daughter is my usability expert
Designing Across Platforms (Poynter)

August 2, 2009

Usability of Nick Jr. games
http://vimeo.com/4022307
Design and usability are tied to cognitive processes and memory structure.
How can we see these relationships?
Usability studies
protoype comparisons
task completion times
knowledge gain
error rates
http://www.useit.com/alertbox/reading_pattern.html
Eye tracking
voodoo?
subjective?
useful?
Eye movements
Fixations
Saccades
Pause caused by visual interest

50ms-250ms orienting response

300ms before in-depth processing
Shifts of gaze

Cuts, not pans

Filter visual noise
Vision
Foveal
Parafoveal
Physiologically determined

Quarter coin at arm's length

Window to cognition
aka Peripheral

Detection
Feature Integration Theory
Treisman & Gelade (1980)
Scanpath Theory
Noton & Stark (1971)
Schema Theory
Fiske & Taylor (1984)
s
I love charts
http://www.youtube.com/watch?v=V87I10yMIb4
Thank you!
Dave Stanton
College of Journalism and Communications

dstanton@jou.ufl.edu

Twitter: @gotoplanb
sjdlffjlksadjfl