3 key elements of 
GREAT
Sustainability Reporting
first presented at the Engage CSR virtual conference and CSR EXPO on 30 June 2010
by
elaine cohen
CSR Consultant
Sustainability Reporter
and
and
Ice Cream Addict
http://makeawhisk.com/wp-content/uploads/2009/07/ice-cream-cones.jpghttp://makeawhisk.com/wp-content/uploads/2009/07/ice-cream-cones.jpg

Reports are not just 
REPORTS
They are not just facts 
our carbon footprint is 1.256,789,546 million tons
we launched two new sustainability products last year
or figures
$%^&*
$6,780,000
43%
Reports are the  
STORY
of what a company does BEYOND making money
Reports improve levels of trust in the business
IF THEY ARE DONE WELL
26
the total of ....
3
core elements to great reporting
concept
content
communication
communication
your report should tell a story of your company's sustainability impacts
concept
content
your report should place performance in 
CONTEXT
you can use a MATERIALITY MATRIX
a report should not be just
GOOD NEWS
a report should explain the sustainability challenges of the company
THIS
makes it far more 
CREDIBLE
and enhances
TRUST
use your report to create focused targeted communications with different stakeholder groups
not
EVERYONE
will read
EVERYTHING
you can use
SOCIAL MEDIA
WEBCASTS
BLOGS
PODCASTS
YOUTUBE
to sum up
a Sustainability Report
builds TRUST in your company 
if it is written well and contains
3
key elements
concept
content
communication
THANK YOU
visit my blog at
http://csr-reporting.blogspot.com