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12 Ways to Promote Your Event with Social Media

Presented at the 2014 SPIN Academy
by Will Coley on 26 July 2014

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Transcript of 12 Ways to Promote Your Event with Social Media

12 Ways to Promote
Your Event with Social Media

Golden Rule of Social Media:
“Share and Share-Alike”
Facebook Notifications
Commission and/or Create Images
Thumbnail Image
Determine Goals & Measurement
Tell Facebook Friends about the Event Prep
Update your network to build momentum
Produce Micro-Videos on Vine and/or Instagram Apps
6 Second Live Video
Tweet Multiple Times with Hashtags including an Event Hashtag
Event Documentation

Depending on event, hire professional photographer and/or videographer
Add event hashtag & Twitter handles to printed program
Compile results with Storify
Google Alerts
RSS Reader
Text Overlay Images
Link to Prezi:

Create Event Listing(s)
Need exact headcount?
Use URL Shorteners
If the web address (or URL) to your event listing is too long
or too complicated to remember:
Make a shorter more memorable & measurable link
Outreach to
Local bloggers
Consider Paying for
Facebook Boosts

Thank Everyone Involved
Give shout-outs online
Hand write thank you notes
Share photos, video clips within
a week after the event
15 Second Live or
Edited Video
Record & Edit video
Upload to
Use Dropbox app to download to phone
Google "[your town] blogs"
Check if recently updated
See if there's active commenting
Measure influence with number of Twitter followers & Facebook fans
Tweet AND email blogger
Instagram/Facebook: at least 640 x 640 pixels
Twitter: 880 x 440 pixels
Don't use capital letters!
through Tweetdeck or Hootesuite
With changes in newsfeed, more difficult to see updates from other organizations' pages.
Pro Tip: Use Instagram to post to Facebook
Potential participants need to be able to find event information
by searching online. They can't search text inside images.
Due to changes in the newsfeed, it's now necessary to pay Facebook in order for most of your fans
(& potential fans) to actually see your posts.
There's some debate about the value of this.
+ community
What has worked best
for your organization?

What's missing?
But how do you find what to share?
Tweet Structures:

[date][city]: [title][event listing link] #[event hashtag] #[other hashtag]
[and if room, link to Twitter pic]

Join us [date] for [title][event listing link] #[event hashtag] #[other hashtag]
[and if room, link to Twitter pic]
(or campaigns, projects
or anything really)

Create a spreadsheet to keep track
Rashid Polo
"Flood the Zone"
Click to view:
For example, the link to this Prezi is:
which is easier to remember & type than
For quick mobile images, you could use InstaMeme app
Example of successful image
Example of edited Event Promo video
(before uploading to Instagram)
Vine example
See the full transcript